PSA BLOG

Ginny Marvin is a well-respected digital marketing expert, renowned for her knowledge in pay-per-click (PPC) advertising, e-commerce, and search engine marketing (SEM). She’s known for her past role as the…

Guest Author: Fraser Andrews The ongoing task of providing new, exciting and actionable insights can feel never-ending. With never-ending client questions combined with limited platform capabilities, the process can often…

Sarah Stemen has worked in digital since 2007, with time spent both client-side & agency-side. Sarah is currently a Paid Search Manager at Marcus Thomas. She began her career in-house on…

It’s no longer good enough to just be ‘Keeping up with the Joneses’. PPC advertisers need to be proactively exploring what they can do to be better than their competitors,…

Guest Author: Ashton Clarke Google Ads sunset Expanded Text Ads in favor of Responsive Search Ads in July 2022. However, there is still a major issue with RSAs, which has…

Anders Hjorth is a digital marketing strategist, consultant and writer. He was also our guest for the latest Ask Me Anything Session Hosted by Luna Rocha. His Ask Me Anything…

The Global Search Awards took place in June 2022. Search Agencies and Teams from around the world joined the virtual event via zoom to join Jenny Powell, the Don’t Panic…

Evite un segundo ayudando en la cena, capacidad para diseñar y fabricar estos materiales mejora, aparecimento de reações indesejáveis. Empecé a tener problemas con la erección o si no se…

Anu Adegbola was unanimously elected President of the Paid Search Association by the organization’s Board of Directors and now leads the organization, which is focused on information and education for…

Register Now For Free Webinar Jan 25, 2022 01:00 PM in Eastern Time (US and Canada) Gianpaolo Lorusso has seen totally messed-up campaigns that unpredictably perform well. And other ones, technically…

What does the typical workday look like for a PPC specialist? It’s filled with important tasks: Setting up and managing PPC campaigns Digging out from an avalanche of email Monitoring…

Author and Analyst and one of the Top 25 most influential Paid Search experts,Anders Hjorth will offer a webinar 1:00 pm, Tuesday, January 4th on  what to do when things go wrong…

Get ready for the new year with a free webinar Monday, December 20th at Noon EST featuring predictions from two online marketing leaders and frequent conference speakers, Aaron Levy, Head…

Two incredible speakers, Purna Virji and AJ Wilcox, team up to offer priceless insights about LinkedIn Advertising at the Paid Search Association’s next free webinar. Register via Zoom here. In…

Tune in for a digital advertising overview presented by Melissa Mackey, Associate Director of Paid Search at MerkleB2B. This session will explain how paid search and paid social are used,…

The APAC Search Awards recognise and celebrate APAC’s best Search agencies, companies, campaigns and people, working across a multitude of industry sectors to achieve growth, increase engagement and add value.…

Registration for the Amazon Advertising Webinar by Anders Hjorth is free but seating is limited, Register via Zoom here Amazon Advertising is the hot potato of 2021. 87% growth in…

Advertising on Google comes with many automations, many of which you may think you have no control over. But what if there was a way to optimize the automations so…

Individual and student memberships in the Paid Search Association will be free starting September 1, 2021 at http://paidsearch.org/register/ Professional Membership is normally $100 per year, but as an incentive to…

Unknown Speaker 0:10 So now I would like to introduce your friend and mine at view, just Fazio who’s going to help us understand some of the mysteries of Facebook…

Unknown Speaker 0:10 All right, well, great. Um, yes. And next up, we’ve got Andrea Cruz, who’s going to be talking about Quora ads. So and yet another ads opportunity,…

Unknown Speaker 0:10 I’m Brooke Are you with us? Unknown Speaker 0:15 video now? Unknown Speaker 0:16 There we go. Welcome. How are you doing today? I am good. Unknown…

Unknown Speaker 0:10 Our next speaker is one none you’ve probably ever heard of before, we thought we’d give him a chance because he didn’t have much experience to see…

The Paid Search Association thanks the many paid media professionals who attended the Paid Search Association Conference held February 17, 18 and 19, via Zoom. The questions and conversation at…

The Paid Search Association, the first not-for-profit association dedicated to the paid search industry, has added five internationally-respected PPC Advertising experts to its Board of Directors. “We just added several…

  By Brett Bodofsky   Search Engine Marketers have skills that are found to be of value by many communities. People within the marketing community, students and non-profit organizations can…

The Global Biddable Media Awards recognises and rewards the expertise, talent and achievements of the Biddable Media industry around the world, no matter where you are located. Businesses from any country or…

By Margaret Kashuba For most PPC specialists, reporting is not their favorite part of their work. However, you have to build the necessary reports to align your activities with those…

the Paid Search Association Conference 2020, will be held via Zoom from 11:00 am to 1:30 pm EST / 3 pm to 5:30 pm GMT on May 12, 13 and…

Microsoft Advertising has become the first Platinum Sponsor of the Paid Search Association. As part of the sponsorship, Microsoft Advertising employees can participate as members of the Paid Search Association.…

Why PPC Specialists Need to Automate Reporting What does the typical workday look like for a PPC specialist? It’s filled with important tasks: Setting up and managing PPC campaigns Digging…

Tell us why you love paid search for a chance to win a free registration to Hero Conf Austin, April 8 -9, 2020. Enter starting Valentine’s Day, February 14, and…

The Paid Search Association, the first association dedicated to the paid search industry, launched a daily email newsletter and added eight leading paid search experts to its Board of Directors.…

PPCChat Primary Host Julie Friedman Bacchini (@NeptuneMoon) recently announced that PPCChat the weekly conversation on Paid Search that’s held every Tuesday at noon using the #ppcchat hashtag now has a…

Google Marketing Live 2019 brought together more than 5,000 paid search marketers from more than 70 countries. Attendees heard top Google leaders make a series of important new product announcements.…

Educated paid search marketers should know that building a diverse and inclusive workforce is the right thing to do. Our agencies, companies, and vendors should look like the customers and…

Before search marketing became a 40.6 billion dollar industry it was just another online advertising tactic that sounded cool and needed to be tested. The first paid search engine was GoTo.com started…