Session 1: Topic: The Quintessential PPC Audit List
PSAC20 Day 1 Navah Hopkins Hennessey Digital’s Navah Hopkins describes the perfect PPC audit. About Navah Hopkins: Navah Hopkins is the director of paid media at Hennessey digital. She was…
Session 2: Topic: Strategies to Capture New and Emerging Searches
PSAC20 Day 1 John Lee Session 2: Topic: Strategies to Capture New and Emerging Searches Microsoft’s John Lee shares tips about DSA ads and more. About John Lee John…
Session 3: Topic: MS Data For Covid-19 Changes in Different Verticals
Session 3: Topic: MS Data For Covid-19 Changes in Different Verticals Christi Olson, Head of Evangelism for Search and Advertising at Microsoft and Joe Veverka, Strategy & Analytics Product Innovation SR…
Session 4: Paid Search in Japan and Biggest mistakes Non-Japanese Advertisers Make
PSAC20 Day 1 Motoko Hunt Session 4: Paid Search in Japan and Biggest mistakes Non-Japanese Advertisers Make AJPR’s Motoko Hunt describes PPC advertising mistakes made in the Japanese market. …
Session 4: Strategies and Meta-Tactics to Rapidly 2x (or more) the Performance of Your Paid Digital Media
PSAC20 Day 2 Bill Leake Session 4: Strategies and Meta-Tactics to Rapidly 2x (or more) the Performance of Your Paid Digital Media Apogee Results’ Bill Leake shares PPC success details.…
Session 3: Reengaging Customers When The Economy Reopens
PSAC20 Day 2 Lisa Maier, CEO DirectiveGroup Session 3: Reengaging Customers When the Economy Reopens DirectiveGroup’s Lisa Maier gives advice on surviving and thriving despite the uncertainty of “pandemic times.”…
Session 2: Search & Social BtoB Ads in a Covid-19 World
PSAC Day 2 Melissa Mackey Session 2: Search and Social BtoB Ads in a Covid-19 World Gyro’s Melissa Mackey shares tips for successful B2B campaigns. Some Key Points “I’m…
Day 2 Session Topic 1: LinkedIn Ads: The B2B Marketer’s Secret Weapon?
Session Topic 1: LinkedIn Ads: The B2B Marketer’s Secret Weapon? B2Linked’s AJ Wilcox shares secrets of advertising success on LinkedIn. Some Key Points “A little bit about me I…
PSAC20 Day 2 Open Q&A
PSAC20 Day 2 Open Q&A Panel Discussion on Social Advertising Speakers: Ginny Marvin, A.J. Wilcox, Melissa Mackey, Lisa Maier, Bill Leake, Andrew Goodman
Session 1: Topic: Automation In A Time of Crisis
PSAC20 Day 3 Aaron Levy Session 1: Topic: Automation In A Time of Crisis Tinuiti’s Aaron Levy shares his views on PPC automation.