The top 10 international Pay Per Click Industry News from October 13 to 27, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) Google releases search themes in PMax campaigns
Google finally rolled out globally this new option (& now you can set up to 25 themes x audience signal)
https://support.google.com/google-ads/answer/14179631
2) Mike Rhodes released a new version of his famous PMax script
V34 is online with a lot of improvements (& a bonus “zombie” products charting script)
https://www.linkedin.com/feed/update/urn:li:activity:7120664020197474304/
https://www.linkedin.com/feed/update/urn:li:activity:7120664540425445376/
3) Microsoft launches its own version of Google AdSense
A pilot of the new content monetizing platform by Microsoft has been released in USA
https://about.ads.microsoft.com/en-us/blog/post/october-2023/microsoft-pubcenter-empowers-small-and-medium-sized-businesses-to-earn-more-money
4) Max conversions/ROAS or tCPA/ROAS?
Brad Geddes shared an interesting recap comparison between the 4 bidding strategies (& when to choose one or the other)
https://adalysis.com/blog/when-to-use-target-vs-max-cpa-roas-bidding-strategies-for-google-ads/
5) Setting up your campaigns (the right way) for BFCM
Miles McNair shares a checklist of 12 points to be sure you do not miss anything important for the holyday season
https://www.linkedin.com/feed/update/urn:li:activity:7123652534279233536/
6) MetaAds Creative optimization tips
Bram Van der Hallen shares some interesting suggestions on how to push your ad content for performances
https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitaladvertising-digitalmarketing-activity-7123254542997053441-8Rfz/
7) Google third party Reps: who they really are?
Boris Beceric applied to become a freelance GAds consultant for a European Google’s partner. What he found is particularly interesting (Ashwin Balakrishnan).
https://www.optmyzr.com/blog/google-ads-reps/
8) GAds tool to save time & increase profits
Bob Meijer & Miles McNair shared the list of their favourite tools and why and for what they are using each tool.
https://www.ppcmastery.com/blog/tpe-65-google-ads-tools-to-save-time-and-increase-profits
9) Amazon Ads launches AI image generation
Danny Goodwin explains the main functionalities of the new tool
https://searchengineland.com/amazon-ads-launches-ai-image-generation-433747
10) GAds location targeting pitfalls
Mark Irvine explains all the settings and how to avoid problems & maximize performance
https://www.wordstream.com/blog/ws/2023/10/17/google-ads-location-targeting
EXTRA CONTENT
Google EMEA Product Kickoff H2 2023 recap https://www.adworldexperience.it/en/google-ads-emea-product-kick-off-h2-2023/
ADworld Experience 2023 videos are ready https://www.adworldexperience.it/en/adworld-experience-2023-videos-are-online/
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/ZFSXc5v7qMM
May the ROI be with you! And… more peace for everyone 😉
PS: Please comment if you think I missed something important!
Gianpaolo Lorusso
ADworld Experience founder
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