Top 10 PPC News from November 15 to 22, 2024

The top 10 international Pay Per Click Industry News from November 15 to 22, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).

1) The US Department of Justice demands that Google sell Chrome (and more)
The DOJ requests to the judge who has to set remedies in the antitrust case on Google (within August 2025), and they could have huge consequences for the PPC sector
https://searchengineland.com/doj-chrome-sale-google-antitrust-victory-448441 (Anu Adegbola)
https://www.linkedin.com/feed/update/urn:li:activity:7265773247730733056/ (Mike Ryan)

 

2) How to set up seasonal bid adjustments for BFCM
Ruben Runneboom shows the most correct method to set up seasonal adjustments in the peak season (spoiler: analyze historical data)
https://www.linkedin.com/feed/update/urn:li:activity:7265427770183143424/

 

3) Nice recap of all available ad libraries
Bram Van der Hallen shared a comprehensive list of all the ad repositories of the major PPC platforms (including new arrivals Amazon and Apple)
https://www.linkedin.com/feed/update/urn:li:activity:7265313805306351616/

 

4) 3 prompts to optimize your PPC campaigns
Lisa Raehsler shared some prompts to use AI to provide interesting campaign insights
https://www.linkedin.com/feed/update/urn:li:activity:7265420054601613312/

 

5) MetaAds pushes IG reels and FB pages
Bram Van der Hallen reports that you can now use IG reels in campaigns with the video views objective and that FB pages can now act as landing pages for ads
https://www.linkedin.com/feed/update/urn:li:activity:7265427512929779712/
https://www.linkedin.com/feed/update/urn:li:activity:7265016172826296321/

 

6) Creative tips from LinkedinAds
Wensy Antoli (Linkedin) has published some tips for creating more effective ads (and not only ads)
https://www.linkedin.com/business/marketing/blog/marketing-collective/become-an-expert-in-linkedin-advertising-with-these-tips

 

7) New “sale price suggestion” in GMC
Yash Mandlesha reports that the new metric is now already available in some Google Merchant Center accounts (via Hana Kobzova)
https://www.linkedin.com/feed/update/urn:li:activity:7265784201474424833/

 

8) WA to GAds conversions are coming
Google adds conversions from messaging assets (Whatsapp) – Arpan Banerjee
https://www.ppchero.com/google-ads-introduces-conversation-started-conversion-action/

9) Pinterest launches new options and resources for peak season
Pinterest introduces specific tags to highlight special offers and a hub of resources for seasonal promotions (Andrew Hutchinson)
https://www.socialmediatoday.com/news/pinterest-launches-holiday-campaign-hub/733499/

 

10) Google Ads will expand advanced conversions to all accounts
Adriaan Dekker reports that from May 2025, Google will try to implement advanced conversions by default in all GAds accounts
https://www.linkedin.com/feed/update/urn:li:activity:7265992973685837824/

 

 

EXTRA CONTENTS

 

2025 call for speakers published – ADworld Experience

Why Marketing Mix Modeling is so important – Andrea Atzori (SEL)

 

Snapchat launches sponsored snaps – Andrew Hutchinson (SMT)

 

Vote for your favorite PPC influencer (among the top 100 there is our founder Gianpaolo Lorusso too) – PPC Survey

Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/iiyN2IVe-js

If I missed something important, please comment (I’ll consider it next week)! Thank you.
May the ROI be with you and… more peace for everyone! 🙂

 

Gianpaolo Lorusso
ADworld Experience founder

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