The top 10 international Pay Per Click Industry News from May 26 to June 9, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) How to get the best out of PMax campaigns
Fred Vallaeys shares a list of state-of-art suggestions for PMax campaigns
https://www.searchenginejournal.com/performance-max-campaigns/484916/
2) How to build effective GAds custom audiences
Brad Geddes explains in details (in a video) how to build custom audiences (the right way) in Google Ads
https://adalysis.com/blog/how-to-build-highly-effective-google-ads-custom-audiences/
3) Google is phasing out industry-wide trademarks limitations
Google announced the shift to specific advertisers complaints, phasing out generalized trademark blocks
https://searchengineland.com/google-ads-trademark-policy-change-advertisers-ads-428001
4) Linkedin Advertising cost benchmark
Databox released the first benchmark data on LIAds
https://databox.com/average-cost-inkedin-ads
5) New Meta Ads insights repository
Meta launched Campaign Guidance navigator with a lot of first party data on FBAds
https://www.facebook.com/business/campaign-guidance-navigator
6) AI-powered chatbot test results
Jon Loomer shares the first results of a very interesting test of an AI-powered chatbot trained on his website
https://www.jonloomer.com/testing-ai-powered-chatbot-trained-on-website-content/
7) Microsoft is making verification process necessary to advertise on its ppc platform
Starting from August 1, all ads in Microsoft Advertising should come from verified advertisers
https://about.ads.microsoft.com/en-us/blog/post/june-2023/making-microsoft-advertising-safer-with-advertiser-identity-verification?feed=blogposts
8) Is better to use LI Lead Gen Forms or external Landing Pages?
Eric Jones (B2Linked) shares some interesting data on numbers (& quality) of leads retrieved by LG Ads or via website landing pages
https://b2linked.com/blog/linkedin-lead-gen-form-ads-or-leading-to-a-landing-page-which-is-better/
9) Google will add sync columns & segments across MCC accounts
Natasha Kaurra spotted some interesting new features in GoogleAds account manager functionalities
https://www.seroundtable.com/google-ads-sync-columns-segments-across-mcc-accounts-35504.html
10) Pinterest Ads mini-guide
Shannon Mullery shared a nice collection of PinterestAds best practices
https://tinuiti.com/blog/paid-social/pinterest-ads/
EXTRA CONTENT
Amazon may launch ads in Prime Video https://searchengineland.com/amazon-may-launch-prime-ads-428013
May the ROI be with you! And… more peace for everyone 😉
PS: Please comment if you think I missed something important!
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/7-8Mn-wOAOM
Gianpaolo Lorusso
ADworld Experience founder
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