The top 10 international Pay Per Click Industry News from March 31 to April 14, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
#1 How to use micro-conversions to unlock your campains’ potential
Andrew Lolk explains in-details and shows numbers on why tracking conversions before the real ones is so important to auto-optimize campaigns
https://savvyrevenue.com/blog/micro-conversions-google-ads/
#2 Duplicated conversions in GA4 have little time
Charles Farina spotted a very interesting dedupe counting method option rolled out in some accounts
https://www.linkedin.com/feed/update/urn:li:activity:7052022718984056832/
#3 4 attribution models in GA4 will be retired on May
First-click, linear, time-decay and position-based are being retired starting from September in favour of data-driven model
https://support.google.com/analytics/answer/9164320?hl=en#040623
#4 Linkedin Video ads best practices for BtoB
VidMob a LI partner released some interesting insights retrieved from the analysis of more than 800M impressions in NORAM & EMEA
https://www.linkedin.com/business/marketing/blog/linkedin-ads/video-insights-to-boost-b2b-ad-performance-on-linkedin
#5 How to manage PMax negatives without asking a Google Rep
Miles McNair discovered that Google representatives can link PMax to negative keywords lists too
https://www.linkedin.com/feed/update/urn:li:activity:7049620337247834112/
#6 How to scale YouTube Ads campaigns
Anna Sonnenberg (SME) shares a very in-depth, step-bystep guide to YouTube ads optimization
https://www.socialmediaexaminer.com/from-planning-to-profit-creating-a-winning-youtube-ads-budget/
#7 a real case of LinkedinAds exposed
B2Linked shares data and insights from a really interesting LIAds case story
https://b2linked.com/blog/gong-analysis/
#8 Interesting TikTokAds examples to be inspired by
Tara Johnson (Tinuiti) shared 9 super-good TikTok Ad real cases
https://tinuiti.com/blog/paid-social/tiktok-examples-of-ads/
#9 How to use Impression Share to optimize your account
Anthony Tedesco shares a very interesting post diving in-depth into how IS can be used to gather performance insights
https://searchengineland.com/impression-share-ppc-performance-395509
#10 How to know when to scale GAds campaigns
Navah Hopkins shares some interesting key performance indicators to know when a campaign is ready to scale
https://www.wordstream.com/blog/ws/2023/04/04/how-to-scale-success-in-google-ads
EXTRA BONUS:
Setting up RSA for easier analysis https://www.paidsearch.org/setting-up-responsive-search-ads-for-easier-analysis/
How to compare UA & GA4 data with Linear Regression https://conversionsciences.com/compare-data-move-google-analytics-ga4/
Do not touch a winning team: https://www.jonloomer.com/do-not-touch-a-facebook-ad-thats-working/
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/wkIxjwtLVtA
Gianpaolo Lorusso
ADworld Experience founder
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