By Melissa Mackey
Are you new to paid search and want to improve your skills? Are you an experienced marketer looking to give back? You’re both in luck.
The Paid Search Association is excited to launch the pilot of our official mentorship program. Our mission is to empower new practitioners to pursue a meaningful career in paid media, as well as create a forum for seasoned practitioners to share their lessons learned. The initial pilot will last for one month.
Mentors for the initial pilot will be David Szetela of FMB Media, Kirk Williams of ZATO Marketing, and Anders Hjorth of Innovel.
The Paid Search Association will help match mentors and mentees based on the following criteria:
- Goals: what are you hoping to get out of this mentorship relationship
- Personality: what learning or teaching style suits you best
- Career stage: where are you in your career and where do you want to go
- Time commitment: how much time can you invest in the mentor/mentee relationship
After the pilot, mentors and mentees are free to continue the professional relationship on their own, and/or put in for another match-up.
We’ll ask a few questions of mentors and mentees via Google forms to conduct the initial matching, as well as solicit feedback at the end of the program.
Ready to get started? Sign up here: https://docs.google.com/forms/d/e/1FAIpQLSc6PYeXkcI2r2ZT_y9Pb_SUGBnFlW8AhuTCb8f6qOzVHqcdrw/viewform
Mentor Application Form: https://docs.google.com/forms/d/e/1FAIpQLSc6PYeXkcI2r2ZT_y9Pb_SUGBnFlW8AhuTCb8f6qOzVHqcdrw/viewform
Mentee Application Form: https://docs.google.com/forms/d/e/1FAIpQLSfNemknJ6Rar7BKjAH1Snrl4uaBRb30HF3yUT3zz2QVAzP9nQ/viewform
To join the Paid Search Association, go here: http://paidsearch.org/register/.
Melisa Mackey, Search Supervisor, at Gyro.com and an active member of the Paid Search Association Board of Directors