The top 10 international Pay Per Click Industry News from July 7 to 12, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) GoogleAds is starting to penalize those who don’t follow suggestions?
A series of tests carried out by Ruben Runneboom & Quint van der Meer confirm that pinned headlines in GAds ads penalize impressions
https://www.linkedin.com/feed/update/urn:li:share:7217398637230780416/
2) Big names are reducing their budgets on TikTok?
A report from Adweek reports that several large US brands are reducing investments in the Chinese platform in view of the possible ban on the US market
https://www.socialmediatoday.com/news/big-brands-reduce-tiktok-ad-spending-ahead-us-removal/720923/
3) Brand protection campaigns are Google’s new cash cows
A rather critical post by Kirk Williams confirms what many of us PPC professionals see in campaigns every day
https://zatomarketing.com/blog/why-does-google-ads-allow-bidding-on-brand-terms
4) Query matching and the future of GAds campaigns
A nice post by Menachem Ani outlines possible future development scenarios (with the sunset of keywords and match types)
https://searchengineland.com/google-query-matching-update-ppc-444000
5) How the broad match really works
Martin Roettgerding re-explains that extended matching has not to be considered a magic wand capable of finding all potentially profitable queries
https://www.linkedin.com/feed/update/urn:li:share:7217155581596368896/
6) The best target in Meta Ads is not to use any targets
Mike Johnson shared real-world results that highlight why it’s best to separate well-defined targets and then fully utilize Meta’s auto-targeting
https://www.ppchero.com/meta-ads-in-2024-the-best-targeting-is-no-targeting/
7) Google produces an open source application to create PMax campaigns
Some Google engineers shared on Linkedin the release of “Mad PMax”, an application for creating PMax assets with Google Sheets
https://www.linkedin.com/feed/update/urn:li:ugcPost:7216507996015611905/
8) Amazon will also allow non-sellers on the platform to carry out lead gen
Jeffrey Cohen has shared a “historic” beta. For the first time, even those who don’t sell on Amazon will be able to make targeted lead generation ads on the platform
https://www.linkedin.com/feed/update/urn:li:ugcPost:7216833762616098818/
9) Linkedin will also allow you to sponsor newsletters
Soon it will be possible to sponsor Linkedin newsletters in addition to posts (Andrew Hutchinson)
https://www.socialmediatoday.com/news/linkedins-rolling-sponsored-newsletters/720930/
10) Microsoft announces new auto-generation tools for videos in ads
It will soon be possible to receive AI-generated video suggestions after entering the ad landing page URL
https://about.ads.microsoft.com/en/blog/post/july-2024/ai-in-action-leveraging-ai-to-scale-your-display-and-video-efforts
EXTRA CONTENTS
Google Mercant Center feeds will switch from Country to Label (no action needed on running campaigns) – Google
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/WZ4Baq4cYlw
Gianpaolo Lorusso
ADworld Experience founder
The Paid Search Association Is Proudly Sponsored By
The top 10 international Pay Per Click Industry News from XXX to YYY, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
#1 Importing conversions from GA4 is becoming more convenient (with recap infographic)
In some weeks we are going to have conversion data more similar to what you would have using native GAds tracking code. A nice recap infographic is included.
https://www.adworldexperience.it/en/importing-ga4-conversions-to-gads-infographic-ver-3-the-revenge/
#2 How to exclude all mobile apps placements (again)
Paid Search Association has shared a useful tip to block unwanted placement all at once adding “mobileappcategory::69500” among excluded placements
https://www.linkedin.com/posts/paidsearchassociation_paidsearchassociation-ppc-googleads-activity-7043990917501845507-1mSQ/
#3 Why using New Customer Acquisition goals in PMax may be not a god idea?
Kirk Williams updated a post in which explains why using new customer acquisition goals will mess up your conversion data.
https://zatomarketing.com/blog/read-before-using-new-customer-acquisition-in-google-smart-shopping-campaigns
#4 Default conversion window in GAds is going to 90 days
Will Rice (Measure Minds) explains all the implications of the GAds default conversion windows alligning with GA4 ones (on April 1 < it is NOT an April fool 🙂
https://measuremindsgroup.com/unified-ga4-and-google-ads-conversion-windows
#5 GA4 imported conversions will become full cross-channel
GA4 imported conversions will pass from cross-channel non last clic model to full cross-channel (more similar to the GAds native model) in the coming weeks
https://www.linkedin.com/feed/update/urn:li:activity:7044033395730837504/
#6 Why my FBAds campaigns may not spend all thier budget?
Jon Loomer shared a check list of all possible underspending issues you may have in Facebook Ads
https://www.jonloomer.com/why-wont-meta-spend-my-advertising-budget/
#7 PPC salary survey 2023
Here are the results of a global survey Duane brown runs every year on a global level (dat refers to 900 respondents based mainly in USA, Canada, UK & the Netherlands)
https://www.reddit.com/r/PPC/comments/11xi72k/ppc_salary_survey_2023_final_report/
#8 All product announcements form Google Ads EMEA Product Kickoff 2023
Innovations recently released and new function to come to GAds in Europe, Middle East & Africa
https://www.adworldexperience.it/en/google-ads-emea-product-kickoff-3-22-23-announcements/
#9 Microsoft is sunsetting manual CPC in Audience Network
Bye-bye to manual cpc starting from April 24, 2023.
https://about.ads.microsoft.com/en-us/blog/post/march-2023/upgrading-to-enhanced-cpc-on-the-microsoft-audience-network
#10 Will Meta ask Europeans to opt-out/in personalized ads (or ban political ads)?
Here are the first effects of the recent fine committed to Facebook for forcing users to accept ads personalization
https://www.socialmediatoday.com/news/Meta-Considers-Changes-to-EU-Ad-Regulations/646464/
EXTRA BONUS:
Every funnel stage has its FBAds audience https://www.andreavahl.com/facebook-advertising/3-facebook-ad-audiences-to-create-for-your-sales-funnel.php
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/SiC6YyhfATs
Gianpaolo Lorusso
ADworld Experience founder
The Paid Search Association Is Proudly Sponsored By
The top 10 international Pay Per Click Industry News from XXX to YYY, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
#1 Importing conversions from GA4 is becoming more convenient (with recap infographic)
In some weeks we are going to have conversion data more similar to what you would have using native GAds tracking code. A nice recap infographic is included.
https://www.adworldexperience.it/en/importing-ga4-conversions-to-gads-infographic-ver-3-the-revenge/
#2 How to exclude all mobile apps placements (again)
Paid Search Association has shared a useful tip to block unwanted placement all at once adding “mobileappcategory::69500” among excluded placements
https://www.linkedin.com/posts/paidsearchassociation_paidsearchassociation-ppc-googleads-activity-7043990917501845507-1mSQ/
#3 Why using New Customer Acquisition goals in PMax may be not a god idea?
Kirk Williams updated a post in which explains why using new customer acquisition goals will mess up your conversion data.
https://zatomarketing.com/blog/read-before-using-new-customer-acquisition-in-google-smart-shopping-campaigns
#4 Default conversion window in GAds is going to 90 days
Will Rice (Measure Minds) explains all the implications of the GAds default conversion windows alligning with GA4 ones (on April 1 < it is NOT an April fool 🙂
https://measuremindsgroup.com/unified-ga4-and-google-ads-conversion-windows
#5 GA4 imported conversions will become full cross-channel
GA4 imported conversions will pass from cross-channel non last clic model to full cross-channel (more similar to the GAds native model) in the coming weeks
https://www.linkedin.com/feed/update/urn:li:activity:7044033395730837504/
#6 Why my FBAds campaigns may not spend all thier budget?
Jon Loomer shared a check list of all possible underspending issues you may have in Facebook Ads
https://www.jonloomer.com/why-wont-meta-spend-my-advertising-budget/
#7 PPC salary survey 2023
Here are the results of a global survey Duane brown runs every year on a global level (dat refers to 900 respondents based mainly in USA, Canada, UK & the Netherlands)
https://www.reddit.com/r/PPC/comments/11xi72k/ppc_salary_survey_2023_final_report/
#8 All product announcements form Google Ads EMEA Product Kickoff 2023
Innovations recently released and new function to come to GAds in Europe, Middle East & Africa
https://www.adworldexperience.it/en/google-ads-emea-product-kickoff-3-22-23-announcements/
#9 Microsoft is sunsetting manual CPC in Audience Network
Bye-bye to manual cpc starting from April 24, 2023.
https://about.ads.microsoft.com/en-us/blog/post/march-2023/upgrading-to-enhanced-cpc-on-the-microsoft-audience-network
#10 Will Meta ask Europeans to opt-out/in personalized ads (or ban political ads)?
Here are the first effects of the recent fine committed to Facebook for forcing users to accept ads personalization
https://www.socialmediatoday.com/news/Meta-Considers-Changes-to-EU-Ad-Regulations/646464/
EXTRA BONUS:
Every funnel stage has its FBAds audience https://www.andreavahl.com/facebook-advertising/3-facebook-ad-audiences-to-create-for-your-sales-funnel.php
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/SiC6YyhfATs
Gianpaolo Lorusso
ADworld Experience founder
The Paid Search Association Is Proudly Sponsored By
The top 10 international Pay Per Click Industry News from XXX to YYY, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
#1 Importing conversions from GA4 is becoming more convenient (with recap infographic)
In some weeks we are going to have conversion data more similar to what you would have using native GAds tracking code. A nice recap infographic is included.
https://www.adworldexperience.it/en/importing-ga4-conversions-to-gads-infographic-ver-3-the-revenge/
#2 How to exclude all mobile apps placements (again)
Paid Search Association has shared a useful tip to block unwanted placement all at once adding “mobileappcategory::69500” among excluded placements
https://www.linkedin.com/posts/paidsearchassociation_paidsearchassociation-ppc-googleads-activity-7043990917501845507-1mSQ/
#3 Why using New Customer Acquisition goals in PMax may be not a god idea?
Kirk Williams updated a post in which explains why using new customer acquisition goals will mess up your conversion data.
https://zatomarketing.com/blog/read-before-using-new-customer-acquisition-in-google-smart-shopping-campaigns
#4 Default conversion window in GAds is going to 90 days
Will Rice (Measure Minds) explains all the implications of the GAds default conversion windows alligning with GA4 ones (on April 1 < it is NOT an April fool 🙂
https://measuremindsgroup.com/unified-ga4-and-google-ads-conversion-windows
#5 GA4 imported conversions will become full cross-channel
GA4 imported conversions will pass from cross-channel non last clic model to full cross-channel (more similar to the GAds native model) in the coming weeks
https://www.linkedin.com/feed/update/urn:li:activity:7044033395730837504/
#6 Why my FBAds campaigns may not spend all thier budget?
Jon Loomer shared a check list of all possible underspending issues you may have in Facebook Ads
https://www.jonloomer.com/why-wont-meta-spend-my-advertising-budget/
#7 PPC salary survey 2023
Here are the results of a global survey Duane brown runs every year on a global level (dat refers to 900 respondents based mainly in USA, Canada, UK & the Netherlands)
https://www.reddit.com/r/PPC/comments/11xi72k/ppc_salary_survey_2023_final_report/
#8 All product announcements form Google Ads EMEA Product Kickoff 2023
Innovations recently released and new function to come to GAds in Europe, Middle East & Africa
https://www.adworldexperience.it/en/google-ads-emea-product-kickoff-3-22-23-announcements/
#9 Microsoft is sunsetting manual CPC in Audience Network
Bye-bye to manual cpc starting from April 24, 2023.
https://about.ads.microsoft.com/en-us/blog/post/march-2023/upgrading-to-enhanced-cpc-on-the-microsoft-audience-network
#10 Will Meta ask Europeans to opt-out/in personalized ads (or ban political ads)?
Here are the first effects of the recent fine committed to Facebook for forcing users to accept ads personalization
https://www.socialmediatoday.com/news/Meta-Considers-Changes-to-EU-Ad-Regulations/646464/
EXTRA BONUS:
Every funnel stage has its FBAds audience https://www.andreavahl.com/facebook-advertising/3-facebook-ad-audiences-to-create-for-your-sales-funnel.php
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/SiC6YyhfATs
Gianpaolo Lorusso
ADworld Experience founder
The Paid Search Association Is Proudly Sponsored By
The top 10 international Pay Per Click Industry News from XXX to YYY, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
#1 Importing conversions from GA4 is becoming more convenient (with recap infographic)
In some weeks we are going to have conversion data more similar to what you would have using native GAds tracking code. A nice recap infographic is included.
https://www.adworldexperience.it/en/importing-ga4-conversions-to-gads-infographic-ver-3-the-revenge/
#2 How to exclude all mobile apps placements (again)
Paid Search Association has shared a useful tip to block unwanted placement all at once adding “mobileappcategory::69500” among excluded placements
https://www.linkedin.com/posts/paidsearchassociation_paidsearchassociation-ppc-googleads-activity-7043990917501845507-1mSQ/
#3 Why using New Customer Acquisition goals in PMax may be not a god idea?
Kirk Williams updated a post in which explains why using new customer acquisition goals will mess up your conversion data.
https://zatomarketing.com/blog/read-before-using-new-customer-acquisition-in-google-smart-shopping-campaigns
#4 Default conversion window in GAds is going to 90 days
Will Rice (Measure Minds) explains all the implications of the GAds default conversion windows alligning with GA4 ones (on April 1 < it is NOT an April fool 🙂
https://measuremindsgroup.com/unified-ga4-and-google-ads-conversion-windows
#5 GA4 imported conversions will become full cross-channel
GA4 imported conversions will pass from cross-channel non last clic model to full cross-channel (more similar to the GAds native model) in the coming weeks
https://www.linkedin.com/feed/update/urn:li:activity:7044033395730837504/
#6 Why my FBAds campaigns may not spend all thier budget?
Jon Loomer shared a check list of all possible underspending issues you may have in Facebook Ads
https://www.jonloomer.com/why-wont-meta-spend-my-advertising-budget/
#7 PPC salary survey 2023
Here are the results of a global survey Duane brown runs every year on a global level (dat refers to 900 respondents based mainly in USA, Canada, UK & the Netherlands)
https://www.reddit.com/r/PPC/comments/11xi72k/ppc_salary_survey_2023_final_report/
#8 All product announcements form Google Ads EMEA Product Kickoff 2023
Innovations recently released and new function to come to GAds in Europe, Middle East & Africa
https://www.adworldexperience.it/en/google-ads-emea-product-kickoff-3-22-23-announcements/
#9 Microsoft is sunsetting manual CPC in Audience Network
Bye-bye to manual cpc starting from April 24, 2023.
https://about.ads.microsoft.com/en-us/blog/post/march-2023/upgrading-to-enhanced-cpc-on-the-microsoft-audience-network
#10 Will Meta ask Europeans to opt-out/in personalized ads (or ban political ads)?
Here are the first effects of the recent fine committed to Facebook for forcing users to accept ads personalization
https://www.socialmediatoday.com/news/Meta-Considers-Changes-to-EU-Ad-Regulations/646464/
EXTRA BONUS:
Every funnel stage has its FBAds audience https://www.andreavahl.com/facebook-advertising/3-facebook-ad-audiences-to-create-for-your-sales-funnel.php
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/SiC6YyhfATs
Gianpaolo Lorusso
ADworld Experience founder
The Paid Search Association Is Proudly Sponsored By
The top 10 international Pay Per Click Industry News from XXX to YYY, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
#1 Importing conversions from GA4 is becoming more convenient (with recap infographic)
In some weeks we are going to have conversion data more similar to what you would have using native GAds tracking code. A nice recap infographic is included.
https://www.adworldexperience.it/en/importing-ga4-conversions-to-gads-infographic-ver-3-the-revenge/
#2 How to exclude all mobile apps placements (again)
Paid Search Association has shared a useful tip to block unwanted placement all at once adding “mobileappcategory::69500” among excluded placements
https://www.linkedin.com/posts/paidsearchassociation_paidsearchassociation-ppc-googleads-activity-7043990917501845507-1mSQ/
#3 Why using New Customer Acquisition goals in PMax may be not a god idea?
Kirk Williams updated a post in which explains why using new customer acquisition goals will mess up your conversion data.
https://zatomarketing.com/blog/read-before-using-new-customer-acquisition-in-google-smart-shopping-campaigns
#4 Default conversion window in GAds is going to 90 days
Will Rice (Measure Minds) explains all the implications of the GAds default conversion windows alligning with GA4 ones (on April 1 < it is NOT an April fool 🙂
https://measuremindsgroup.com/unified-ga4-and-google-ads-conversion-windows
#5 GA4 imported conversions will become full cross-channel
GA4 imported conversions will pass from cross-channel non last clic model to full cross-channel (more similar to the GAds native model) in the coming weeks
https://www.linkedin.com/feed/update/urn:li:activity:7044033395730837504/
#6 Why my FBAds campaigns may not spend all thier budget?
Jon Loomer shared a check list of all possible underspending issues you may have in Facebook Ads
https://www.jonloomer.com/why-wont-meta-spend-my-advertising-budget/
#7 PPC salary survey 2023
Here are the results of a global survey Duane brown runs every year on a global level (dat refers to 900 respondents based mainly in USA, Canada, UK & the Netherlands)
https://www.reddit.com/r/PPC/comments/11xi72k/ppc_salary_survey_2023_final_report/
#8 All product announcements form Google Ads EMEA Product Kickoff 2023
Innovations recently released and new function to come to GAds in Europe, Middle East & Africa
https://www.adworldexperience.it/en/google-ads-emea-product-kickoff-3-22-23-announcements/
#9 Microsoft is sunsetting manual CPC in Audience Network
Bye-bye to manual cpc starting from April 24, 2023.
https://about.ads.microsoft.com/en-us/blog/post/march-2023/upgrading-to-enhanced-cpc-on-the-microsoft-audience-network
#10 Will Meta ask Europeans to opt-out/in personalized ads (or ban political ads)?
Here are the first effects of the recent fine committed to Facebook for forcing users to accept ads personalization
https://www.socialmediatoday.com/news/Meta-Considers-Changes-to-EU-Ad-Regulations/646464/
EXTRA BONUS:
Every funnel stage has its FBAds audience https://www.andreavahl.com/facebook-advertising/3-facebook-ad-audiences-to-create-for-your-sales-funnel.php
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/SiC6YyhfATs
Gianpaolo Lorusso
ADworld Experience founder
The Paid Search Association Is Proudly Sponsored By
The top 10 international Pay Per Click Industry News from XXX to YYY, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
#1 Importing conversions from GA4 is becoming more convenient (with recap infographic)
In some weeks we are going to have conversion data more similar to what you would have using native GAds tracking code. A nice recap infographic is included.
https://www.adworldexperience.it/en/importing-ga4-conversions-to-gads-infographic-ver-3-the-revenge/
#2 How to exclude all mobile apps placements (again)
Paid Search Association has shared a useful tip to block unwanted placement all at once adding “mobileappcategory::69500” among excluded placements
https://www.linkedin.com/posts/paidsearchassociation_paidsearchassociation-ppc-googleads-activity-7043990917501845507-1mSQ/
#3 Why using New Customer Acquisition goals in PMax may be not a god idea?
Kirk Williams updated a post in which explains why using new customer acquisition goals will mess up your conversion data.
https://zatomarketing.com/blog/read-before-using-new-customer-acquisition-in-google-smart-shopping-campaigns
#4 Default conversion window in GAds is going to 90 days
Will Rice (Measure Minds) explains all the implications of the GAds default conversion windows alligning with GA4 ones (on April 1 < it is NOT an April fool 🙂
https://measuremindsgroup.com/unified-ga4-and-google-ads-conversion-windows
#5 GA4 imported conversions will become full cross-channel
GA4 imported conversions will pass from cross-channel non last clic model to full cross-channel (more similar to the GAds native model) in the coming weeks
https://www.linkedin.com/feed/update/urn:li:activity:7044033395730837504/
#6 Why my FBAds campaigns may not spend all thier budget?
Jon Loomer shared a check list of all possible underspending issues you may have in Facebook Ads
https://www.jonloomer.com/why-wont-meta-spend-my-advertising-budget/
#7 PPC salary survey 2023
Here are the results of a global survey Duane brown runs every year on a global level (dat refers to 900 respondents based mainly in USA, Canada, UK & the Netherlands)
https://www.reddit.com/r/PPC/comments/11xi72k/ppc_salary_survey_2023_final_report/
#8 All product announcements form Google Ads EMEA Product Kickoff 2023
Innovations recently released and new function to come to GAds in Europe, Middle East & Africa
https://www.adworldexperience.it/en/google-ads-emea-product-kickoff-3-22-23-announcements/
#9 Microsoft is sunsetting manual CPC in Audience Network
Bye-bye to manual cpc starting from April 24, 2023.
https://about.ads.microsoft.com/en-us/blog/post/march-2023/upgrading-to-enhanced-cpc-on-the-microsoft-audience-network
#10 Will Meta ask Europeans to opt-out/in personalized ads (or ban political ads)?
Here are the first effects of the recent fine committed to Facebook for forcing users to accept ads personalization
https://www.socialmediatoday.com/news/Meta-Considers-Changes-to-EU-Ad-Regulations/646464/
EXTRA BONUS:
Every funnel stage has its FBAds audience https://www.andreavahl.com/facebook-advertising/3-facebook-ad-audiences-to-create-for-your-sales-funnel.php
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/SiC6YyhfATs
Gianpaolo Lorusso
ADworld Experience founder
The Paid Search Association Is Proudly Sponsored By
The top 10 international Pay Per Click Industry News from XXX to YYY, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
#1 Importing conversions from GA4 is becoming more convenient (with recap infographic)
In some weeks we are going to have conversion data more similar to what you would have using native GAds tracking code. A nice recap infographic is included.
https://www.adworldexperience.it/en/importing-ga4-conversions-to-gads-infographic-ver-3-the-revenge/
#2 How to exclude all mobile apps placements (again)
Paid Search Association has shared a useful tip to block unwanted placement all at once adding “mobileappcategory::69500” among excluded placements
https://www.linkedin.com/posts/paidsearchassociation_paidsearchassociation-ppc-googleads-activity-7043990917501845507-1mSQ/
#3 Why using New Customer Acquisition goals in PMax may be not a god idea?
Kirk Williams updated a post in which explains why using new customer acquisition goals will mess up your conversion data.
https://zatomarketing.com/blog/read-before-using-new-customer-acquisition-in-google-smart-shopping-campaigns
#4 Default conversion window in GAds is going to 90 days
Will Rice (Measure Minds) explains all the implications of the GAds default conversion windows alligning with GA4 ones (on April 1 < it is NOT an April fool 🙂
https://measuremindsgroup.com/unified-ga4-and-google-ads-conversion-windows
#5 GA4 imported conversions will become full cross-channel
GA4 imported conversions will pass from cross-channel non last clic model to full cross-channel (more similar to the GAds native model) in the coming weeks
https://www.linkedin.com/feed/update/urn:li:activity:7044033395730837504/
#6 Why my FBAds campaigns may not spend all thier budget?
Jon Loomer shared a check list of all possible underspending issues you may have in Facebook Ads
https://www.jonloomer.com/why-wont-meta-spend-my-advertising-budget/
#7 PPC salary survey 2023
Here are the results of a global survey Duane brown runs every year on a global level (dat refers to 900 respondents based mainly in USA, Canada, UK & the Netherlands)
https://www.reddit.com/r/PPC/comments/11xi72k/ppc_salary_survey_2023_final_report/
#8 All product announcements form Google Ads EMEA Product Kickoff 2023
Innovations recently released and new function to come to GAds in Europe, Middle East & Africa
https://www.adworldexperience.it/en/google-ads-emea-product-kickoff-3-22-23-announcements/
#9 Microsoft is sunsetting manual CPC in Audience Network
Bye-bye to manual cpc starting from April 24, 2023.
https://about.ads.microsoft.com/en-us/blog/post/march-2023/upgrading-to-enhanced-cpc-on-the-microsoft-audience-network
#10 Will Meta ask Europeans to opt-out/in personalized ads (or ban political ads)?
Here are the first effects of the recent fine committed to Facebook for forcing users to accept ads personalization
https://www.socialmediatoday.com/news/Meta-Considers-Changes-to-EU-Ad-Regulations/646464/
EXTRA BONUS:
Every funnel stage has its FBAds audience https://www.andreavahl.com/facebook-advertising/3-facebook-ad-audiences-to-create-for-your-sales-funnel.php
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/SiC6YyhfATs
Gianpaolo Lorusso
ADworld Experience founder
The Paid Search Association Is Proudly Sponsored By
The top 10 international Pay Per Click Industry News from XXX to YYY, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
#1 Importing conversions from GA4 is becoming more convenient (with recap infographic)
In some weeks we are going to have conversion data more similar to what you would have using native GAds tracking code. A nice recap infographic is included.
https://www.adworldexperience.it/en/importing-ga4-conversions-to-gads-infographic-ver-3-the-revenge/
#2 How to exclude all mobile apps placements (again)
Paid Search Association has shared a useful tip to block unwanted placement all at once adding “mobileappcategory::69500” among excluded placements
https://www.linkedin.com/posts/paidsearchassociation_paidsearchassociation-ppc-googleads-activity-7043990917501845507-1mSQ/
#3 Why using New Customer Acquisition goals in PMax may be not a god idea?
Kirk Williams updated a post in which explains why using new customer acquisition goals will mess up your conversion data.
https://zatomarketing.com/blog/read-before-using-new-customer-acquisition-in-google-smart-shopping-campaigns
#4 Default conversion window in GAds is going to 90 days
Will Rice (Measure Minds) explains all the implications of the GAds default conversion windows alligning with GA4 ones (on April 1 < it is NOT an April fool 🙂
https://measuremindsgroup.com/unified-ga4-and-google-ads-conversion-windows
#5 GA4 imported conversions will become full cross-channel
GA4 imported conversions will pass from cross-channel non last clic model to full cross-channel (more similar to the GAds native model) in the coming weeks
https://www.linkedin.com/feed/update/urn:li:activity:7044033395730837504/
#6 Why my FBAds campaigns may not spend all thier budget?
Jon Loomer shared a check list of all possible underspending issues you may have in Facebook Ads
https://www.jonloomer.com/why-wont-meta-spend-my-advertising-budget/
#7 PPC salary survey 2023
Here are the results of a global survey Duane brown runs every year on a global level (dat refers to 900 respondents based mainly in USA, Canada, UK & the Netherlands)
https://www.reddit.com/r/PPC/comments/11xi72k/ppc_salary_survey_2023_final_report/
#8 All product announcements form Google Ads EMEA Product Kickoff 2023
Innovations recently released and new function to come to GAds in Europe, Middle East & Africa
https://www.adworldexperience.it/en/google-ads-emea-product-kickoff-3-22-23-announcements/
#9 Microsoft is sunsetting manual CPC in Audience Network
Bye-bye to manual cpc starting from April 24, 2023.
https://about.ads.microsoft.com/en-us/blog/post/march-2023/upgrading-to-enhanced-cpc-on-the-microsoft-audience-network
#10 Will Meta ask Europeans to opt-out/in personalized ads (or ban political ads)?
Here are the first effects of the recent fine committed to Facebook for forcing users to accept ads personalization
https://www.socialmediatoday.com/news/Meta-Considers-Changes-to-EU-Ad-Regulations/646464/
EXTRA BONUS:
Every funnel stage has its FBAds audience https://www.andreavahl.com/facebook-advertising/3-facebook-ad-audiences-to-create-for-your-sales-funnel.php
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/SiC6YyhfATs
Gianpaolo Lorusso
ADworld Experience founder
The Paid Search Association Is Proudly Sponsored By
The top 10 international Pay Per Click Industry News from XXX to YYY, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
#1 Importing conversions from GA4 is becoming more convenient (with recap infographic)
In some weeks we are going to have conversion data more similar to what you would have using native GAds tracking code. A nice recap infographic is included.
https://www.adworldexperience.it/en/importing-ga4-conversions-to-gads-infographic-ver-3-the-revenge/
#2 How to exclude all mobile apps placements (again)
Paid Search Association has shared a useful tip to block unwanted placement all at once adding “mobileappcategory::69500” among excluded placements
https://www.linkedin.com/posts/paidsearchassociation_paidsearchassociation-ppc-googleads-activity-7043990917501845507-1mSQ/
#3 Why using New Customer Acquisition goals in PMax may be not a god idea?
Kirk Williams updated a post in which explains why using new customer acquisition goals will mess up your conversion data.
https://zatomarketing.com/blog/read-before-using-new-customer-acquisition-in-google-smart-shopping-campaigns
#4 Default conversion window in GAds is going to 90 days
Will Rice (Measure Minds) explains all the implications of the GAds default conversion windows alligning with GA4 ones (on April 1 < it is NOT an April fool 🙂
https://measuremindsgroup.com/unified-ga4-and-google-ads-conversion-windows
#5 GA4 imported conversions will become full cross-channel
GA4 imported conversions will pass from cross-channel non last clic model to full cross-channel (more similar to the GAds native model) in the coming weeks
https://www.linkedin.com/feed/update/urn:li:activity:7044033395730837504/
#6 Why my FBAds campaigns may not spend all thier budget?
Jon Loomer shared a check list of all possible underspending issues you may have in Facebook Ads
https://www.jonloomer.com/why-wont-meta-spend-my-advertising-budget/
#7 PPC salary survey 2023
Here are the results of a global survey Duane brown runs every year on a global level (dat refers to 900 respondents based mainly in USA, Canada, UK & the Netherlands)
https://www.reddit.com/r/PPC/comments/11xi72k/ppc_salary_survey_2023_final_report/
#8 All product announcements form Google Ads EMEA Product Kickoff 2023
Innovations recently released and new function to come to GAds in Europe, Middle East & Africa
https://www.adworldexperience.it/en/google-ads-emea-product-kickoff-3-22-23-announcements/
#9 Microsoft is sunsetting manual CPC in Audience Network
Bye-bye to manual cpc starting from April 24, 2023.
https://about.ads.microsoft.com/en-us/blog/post/march-2023/upgrading-to-enhanced-cpc-on-the-microsoft-audience-network
#10 Will Meta ask Europeans to opt-out/in personalized ads (or ban political ads)?
Here are the first effects of the recent fine committed to Facebook for forcing users to accept ads personalization
https://www.socialmediatoday.com/news/Meta-Considers-Changes-to-EU-Ad-Regulations/646464/
EXTRA BONUS:
Every funnel stage has its FBAds audience https://www.andreavahl.com/facebook-advertising/3-facebook-ad-audiences-to-create-for-your-sales-funnel.php
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/SiC6YyhfATs
Gianpaolo Lorusso
ADworld Experience founder
The Paid Search Association Is Proudly Sponsored By
The top 10 international Pay Per Click Industry News from XXX to YYY, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
#1 Importing conversions from GA4 is becoming more convenient (with recap infographic)
In some weeks we are going to have conversion data more similar to what you would have using native GAds tracking code. A nice recap infographic is included.
https://www.adworldexperience.it/en/importing-ga4-conversions-to-gads-infographic-ver-3-the-revenge/
#2 How to exclude all mobile apps placements (again)
Paid Search Association has shared a useful tip to block unwanted placement all at once adding “mobileappcategory::69500” among excluded placements
https://www.linkedin.com/posts/paidsearchassociation_paidsearchassociation-ppc-googleads-activity-7043990917501845507-1mSQ/
#3 Why using New Customer Acquisition goals in PMax may be not a god idea?
Kirk Williams updated a post in which explains why using new customer acquisition goals will mess up your conversion data.
https://zatomarketing.com/blog/read-before-using-new-customer-acquisition-in-google-smart-shopping-campaigns
#4 Default conversion window in GAds is going to 90 days
Will Rice (Measure Minds) explains all the implications of the GAds default conversion windows alligning with GA4 ones (on April 1 < it is NOT an April fool 🙂
https://measuremindsgroup.com/unified-ga4-and-google-ads-conversion-windows
#5 GA4 imported conversions will become full cross-channel
GA4 imported conversions will pass from cross-channel non last clic model to full cross-channel (more similar to the GAds native model) in the coming weeks
https://www.linkedin.com/feed/update/urn:li:activity:7044033395730837504/
#6 Why my FBAds campaigns may not spend all thier budget?
Jon Loomer shared a check list of all possible underspending issues you may have in Facebook Ads
https://www.jonloomer.com/why-wont-meta-spend-my-advertising-budget/
#7 PPC salary survey 2023
Here are the results of a global survey Duane brown runs every year on a global level (dat refers to 900 respondents based mainly in USA, Canada, UK & the Netherlands)
https://www.reddit.com/r/PPC/comments/11xi72k/ppc_salary_survey_2023_final_report/
#8 All product announcements form Google Ads EMEA Product Kickoff 2023
Innovations recently released and new function to come to GAds in Europe, Middle East & Africa
https://www.adworldexperience.it/en/google-ads-emea-product-kickoff-3-22-23-announcements/
#9 Microsoft is sunsetting manual CPC in Audience Network
Bye-bye to manual cpc starting from April 24, 2023.
https://about.ads.microsoft.com/en-us/blog/post/march-2023/upgrading-to-enhanced-cpc-on-the-microsoft-audience-network
#10 Will Meta ask Europeans to opt-out/in personalized ads (or ban political ads)?
Here are the first effects of the recent fine committed to Facebook for forcing users to accept ads personalization
https://www.socialmediatoday.com/news/Meta-Considers-Changes-to-EU-Ad-Regulations/646464/
EXTRA BONUS:
Every funnel stage has its FBAds audience https://www.andreavahl.com/facebook-advertising/3-facebook-ad-audiences-to-create-for-your-sales-funnel.php
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/SiC6YyhfATs
Gianpaolo Lorusso
ADworld Experience founder
The Paid Search Association Is Proudly Sponsored By
The top 10 international Pay Per Click Industry News from XXX to YYY, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
#1 Importing conversions from GA4 is becoming more convenient (with recap infographic)
In some weeks we are going to have conversion data more similar to what you would have using native GAds tracking code. A nice recap infographic is included.
https://www.adworldexperience.it/en/importing-ga4-conversions-to-gads-infographic-ver-3-the-revenge/
#2 How to exclude all mobile apps placements (again)
Paid Search Association has shared a useful tip to block unwanted placement all at once adding “mobileappcategory::69500” among excluded placements
https://www.linkedin.com/posts/paidsearchassociation_paidsearchassociation-ppc-googleads-activity-7043990917501845507-1mSQ/
#3 Why using New Customer Acquisition goals in PMax may be not a god idea?
Kirk Williams updated a post in which explains why using new customer acquisition goals will mess up your conversion data.
https://zatomarketing.com/blog/read-before-using-new-customer-acquisition-in-google-smart-shopping-campaigns
#4 Default conversion window in GAds is going to 90 days
Will Rice (Measure Minds) explains all the implications of the GAds default conversion windows alligning with GA4 ones (on April 1 < it is NOT an April fool 🙂
https://measuremindsgroup.com/unified-ga4-and-google-ads-conversion-windows
#5 GA4 imported conversions will become full cross-channel
GA4 imported conversions will pass from cross-channel non last clic model to full cross-channel (more similar to the GAds native model) in the coming weeks
https://www.linkedin.com/feed/update/urn:li:activity:7044033395730837504/
#6 Why my FBAds campaigns may not spend all thier budget?
Jon Loomer shared a check list of all possible underspending issues you may have in Facebook Ads
https://www.jonloomer.com/why-wont-meta-spend-my-advertising-budget/
#7 PPC salary survey 2023
Here are the results of a global survey Duane brown runs every year on a global level (dat refers to 900 respondents based mainly in USA, Canada, UK & the Netherlands)
https://www.reddit.com/r/PPC/comments/11xi72k/ppc_salary_survey_2023_final_report/
#8 All product announcements form Google Ads EMEA Product Kickoff 2023
Innovations recently released and new function to come to GAds in Europe, Middle East & Africa
https://www.adworldexperience.it/en/google-ads-emea-product-kickoff-3-22-23-announcements/
#9 Microsoft is sunsetting manual CPC in Audience Network
Bye-bye to manual cpc starting from April 24, 2023.
https://about.ads.microsoft.com/en-us/blog/post/march-2023/upgrading-to-enhanced-cpc-on-the-microsoft-audience-network
#10 Will Meta ask Europeans to opt-out/in personalized ads (or ban political ads)?
Here are the first effects of the recent fine committed to Facebook for forcing users to accept ads personalization
https://www.socialmediatoday.com/news/Meta-Considers-Changes-to-EU-Ad-Regulations/646464/
EXTRA BONUS:
Every funnel stage has its FBAds audience https://www.andreavahl.com/facebook-advertising/3-facebook-ad-audiences-to-create-for-your-sales-funnel.php
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/SiC6YyhfATs
Gianpaolo Lorusso
ADworld Experience founder
The Paid Search Association Is Proudly Sponsored By
The top 10 international Pay Per Click Industry News from XXX to YYY, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
#1 Importing conversions from GA4 is becoming more convenient (with recap infographic)
In some weeks we are going to have conversion data more similar to what you would have using native GAds tracking code. A nice recap infographic is included.
https://www.adworldexperience.it/en/importing-ga4-conversions-to-gads-infographic-ver-3-the-revenge/
#2 How to exclude all mobile apps placements (again)
Paid Search Association has shared a useful tip to block unwanted placement all at once adding “mobileappcategory::69500” among excluded placements
https://www.linkedin.com/posts/paidsearchassociation_paidsearchassociation-ppc-googleads-activity-7043990917501845507-1mSQ/
#3 Why using New Customer Acquisition goals in PMax may be not a god idea?
Kirk Williams updated a post in which explains why using new customer acquisition goals will mess up your conversion data.
https://zatomarketing.com/blog/read-before-using-new-customer-acquisition-in-google-smart-shopping-campaigns
#4 Default conversion window in GAds is going to 90 days
Will Rice (Measure Minds) explains all the implications of the GAds default conversion windows alligning with GA4 ones (on April 1 < it is NOT an April fool 🙂
https://measuremindsgroup.com/unified-ga4-and-google-ads-conversion-windows
#5 GA4 imported conversions will become full cross-channel
GA4 imported conversions will pass from cross-channel non last clic model to full cross-channel (more similar to the GAds native model) in the coming weeks
https://www.linkedin.com/feed/update/urn:li:activity:7044033395730837504/
#6 Why my FBAds campaigns may not spend all thier budget?
Jon Loomer shared a check list of all possible underspending issues you may have in Facebook Ads
https://www.jonloomer.com/why-wont-meta-spend-my-advertising-budget/
#7 PPC salary survey 2023
Here are the results of a global survey Duane brown runs every year on a global level (dat refers to 900 respondents based mainly in USA, Canada, UK & the Netherlands)
https://www.reddit.com/r/PPC/comments/11xi72k/ppc_salary_survey_2023_final_report/
#8 All product announcements form Google Ads EMEA Product Kickoff 2023
Innovations recently released and new function to come to GAds in Europe, Middle East & Africa
https://www.adworldexperience.it/en/google-ads-emea-product-kickoff-3-22-23-announcements/
#9 Microsoft is sunsetting manual CPC in Audience Network
Bye-bye to manual cpc starting from April 24, 2023.
https://about.ads.microsoft.com/en-us/blog/post/march-2023/upgrading-to-enhanced-cpc-on-the-microsoft-audience-network
#10 Will Meta ask Europeans to opt-out/in personalized ads (or ban political ads)?
Here are the first effects of the recent fine committed to Facebook for forcing users to accept ads personalization
https://www.socialmediatoday.com/news/Meta-Considers-Changes-to-EU-Ad-Regulations/646464/
EXTRA BONUS:
Every funnel stage has its FBAds audience https://www.andreavahl.com/facebook-advertising/3-facebook-ad-audiences-to-create-for-your-sales-funnel.php
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/SiC6YyhfATs
Gianpaolo Lorusso
ADworld Experience founder
The Paid Search Association Is Proudly Sponsored By