PSAC20 Day 2 Lisa Maier, CEO DirectiveGroup
Session 3: Reengaging Customers When the Economy Reopens
DirectiveGroup’s Lisa Maier gives advice on surviving and thriving despite the uncertainty of “pandemic times.”
Most people agree that we are in a recession, and amazingly, this is our third one in the last 20 years, the timeframe within which the digital marketing era has been in existence. Of course, this one is a bit more shocking and it is quite scary since this one also involves the possible loss of life – for us, our friends and loved ones, our colleagues and customers.
Nevertheless, we know from previous recessions about how to act now to come out of the recession strong and possibly gaining market share from competitors who’ve not handled the situation as well. In fact, evidence is that you can come out 100% stronger than your competitors. How, you ask?
This session addresses that question and provides specific information about actions you can take now to come out strong when the economy rebounds. Specific information is provided about ways to segment your target customers in a more psychographic way that is likely to be more effective, and how to organize your tactics and messaging based on the needs of these segments, combined with the type of recovery we are experiencing.
