The top 10 international Pay Per Click Industry News from May 17 to 24, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) What has been announced at Google Marketing Live (& what not)
I’ve selected 3 interesting recaps by Rob Glover (Wordstream), Navah Hopkins (Optmyzr) and Jyll Saskin Gales of the announcements made at the latest GML event
https://www.wordstream.com/blog/google-marketing-live-2024
https://www.linkedin.com/pulse/google-marketing-live-2024-recap-navah-hopkins-7z4de/
https://www.linkedin.com/posts/adworld-experience_googlemarketinglive2024-gml2024-gml-activity-7198963633618345984–2B5/
2) Meta adds videos to automated catalog ads
Catalog Product Ads can now use video assets
https://www.facebook.com/business/news/catalog-product-video-a-new-solution-to-maximize-automation-performance
3) Keep it simple stupid MetaAds advertiser
Jon Loomer shartes his vision of future proof FacebookAds campaigns (spoiler: with less campaigns and detailed targeting)
https://www.jonloomer.com/simplified-meta-ads-strategy/
4) GoogleAds Customer acquisition goal mini-guide
Benjamin Wenner shares an interesting analysis of what this setting actually means and how it works
https://searchengineland.com/how-to-use-the-new-customer-acquisition-goal-in-google-ads-440697
5) How to set the new sitelinks in FBAds
Bram Van der Hallen describes the creation process of the newly added MetaAds Sitelinks
https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7198579240152244224-25cu/
6) Here is why we cannot fully trust Google any longer
All US Departiment of Justice concerns about Google’s pricing process & how they are trying to settle things down
https://www.karooya.com/blog/is-the-ad-auction-fair-antitrust-concerns-over-googles-pricing-practices/
https://www.linkedin.com/posts/sarah-kay-wiley_yesterday-google-filed-a-motion-in-the-activity-7197299920884649984-c79S/
7) A recap of all LinkedinAds new features released in 2024
AJ Wilcox recap of the most important updates in Linkedin Ad platform in 2024
https://b2linked.com/blog/ep131/
8) How to advertise on Netflix
Emily Sullivan shares a lot of interesting details on the Microsoft platform to access the largest streaming service in western countries
https://tinuiti.com/blog/ott-ads/netflix-advertising/
9) TikTok launches its ad certification
The chinese social giant launched its own media buying certification (which costs $200 and is valid 2 years)
https://www.tiktok.com/business/en/blog/tiktok-media-buying-certification
10) Microsoft launches new AI-driven functions for its retail media program
Microsoft’s omnichannel Retail Media introduced fast track campaigns & other AI-powered self-service functionalities
https://about.ads.microsoft.com/en/blog/post/may-2024/scale-your-retail-media-program-with-a-one-holistic-easy-to-use-platform
EXTRA CONTENT
Social Media Marketing Industry report (based on 1900 respondents) – Social Media Examiner
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/V_JCjH4y62s
May the ROI be with you! And… more peace for everyone 😉
PS: Please comment if you think I missed something important (I’ll consider it next week)!
Gianpaolo Lorusso
ADworld Experience founder
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