The top 10 international Pay Per Click Industry News January 21 to February 4, 2022, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
#1 Facebook still underreporting iOS web conversions, but less than before
The company now estimates a conversion data loss for iOS users of about -8%. It was -15% in September 2021
#2 Smart Shopping & PM might send email messages to Gmail users
Kirk Williams found that these campaigns might serve ads to Gmail users presenting them as emails regardless users unsubscribing from advertisers mailing lists
#3 Google Ads could now collect user info submitted on websites
Dario Zannoni found that functionality available in some accounts. It requires using gtag.js tracking code.
#4 How to dynamically change tROAS depending on external (weather) data sources
Fred Vallaeys shared a free script to dynamically adjust tROAS in Google Ads using external data sources, like temperature reports.
#5 RSA vs ETA new study report
Brad Geddes shared a new study based on thousands Adalysis account data showing that ETA still perform best under some conditions
#6 TikTok vs Instagram Reels Ads
Creatopy ran an interesting experiment on the same product video with similar interest targeting achieving very different results (spoiler: Instagram wins)
#7 10 Facebook website custom audience strategies
Jon Loomer exposed his own settings for FBAds campaigns tests, describing them in details.
#8 13 Facebook Ads copy makeovers before & after
Kristen McCormick (WordStream) shared 13 examples of redesigned FBAds and the results obtained.
#9 A very nice & complete (so far) guide to Performance Max
This is the most comprehensive guide to Google Ads PM campaign settings & conseguences I found so far.
#10 A complete & updated recap of all target criteria used in Google Ads
Nils Rooijmans shared a resource updated by Google itself in which you can find all targeting criteria available, including all affinity & in-market categories
OTHER INTERESTING NEWS
Landing page analisys
Longer ad headlines extension
Negative keywords at account level coming in GAds
adwep22 registrations now open
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/MLMks078DV0
May the ROI be with you 🙂
ADworld Experience founder