The top 10 international Pay Per Click Industry News from February 18 to March 4, 2022, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
#1 Master Responsive Search Ads
The most in-depth and comprehensive post I have read so far about Responsive Search Ads best practices
https://tenscores.com/blog/responsive-search-ads/
#2 Value based bidding in Google Ads
A very nice guide by Fred valleys explaining what the new frontier of optimization look like in Google Ads
https://www.optmyzr.com/blog/value-based-bidding-guide/
#3 Linkedin Ads benchmarks
Shannon Bloom shared b2Linked insights on average metrics for all kind of LinkedinAds promotions
https://b2linked.com/blog/linkedin-ad-benchmarks/
#4 16 awesome FacebookAds examples
Wordstream shared several good examples of FBAds to inspire your own ones
https://www.wordstream.com/blog/ws/2016/05/23/facebook-ad-examples
#5 mini-guide to Google Ads bid strategies
All bid strategies best practices & pitfalls recapped
https://cypressnorth.com/resources/guide/google-ads-bid-strategy-guide/
#6 Linkedin acquires Oribi
The Israel-based tool enables “simplified” event tracking
https://www.socialmediatoday.com/news/linkedin-acquires-marketing-analytics-platform-oribi-to-improve-its-marketi/619542/
#7 Microsoft rolls out auto-apply recommendations
Watch out your accounts carefully in next weeks because they are opted in automatically
https://searchengineland.com/microsoft-auto-apply-recommendations-available-and-opted-in-by-default-380705
#8 Microsoft rolls out seasonality adjustments
It will be released during March
https://about.ads.microsoft.com/en-us/blog/post/march-2022/march-2022-market-expansion-and-other-product-updates
#9 Microsoft rolls out dynamic descriptions for Dynamic Search Ads
Microsoft automated descriptions too in DSA besides titles (as GAds does)
https://about.ads.microsoft.com/en-us/blog/post/february-2022/introducing-dynamic-descriptions-for-dynamic-search-ads
#10 How to create FacebookAds campaigns with ODAX
A mini-guide by Anna Sonnenberg with a lot of step by step best practices
https://www.socialmediaexaminer.com/how-to-create-facebook-ad-campaigns-with-odax/
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/xfFgwPw39j8
May the ROI be with you 🙂
Gianpaolo Lorusso
ADworld Experience founder