The top 10 international Pay Per Click Industry News from May 9 to 16, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) Performance Max campaign updates
Thomas excel shares the new control by type of device, Insights recalled in graphs and image enhancements
https://www.linkedin.com/feed/update/urn:li:activity:7329041806501801984/
https://www.linkedin.com/feed/update/urn:li:activity:7329043059327815680
https://www.linkedin.com/feed/update/urn:li:activity:7329044513123930113/
2) … and Meta Ads ones
AI excerpt of the most performing topics in ads, web form + instant for Lead Ads, VideoAds & Partnership with Creators
https://www.linkedin.com/feed/update/urn:li:activity:7328416898042236928/ (Bram Van der Hallen)
https://www.linkedin.com/feed/update/urn:li:activity:7328438374262837248 (B VdH)
https://www.linkedin.com/feed/update/urn:li:activity:7329090427649765377/ (Michael Vittori)
3) TikTok givaway to US SME
$1M ads credit in 500 $2K coupones until May 31 to US based companies under 500 employees
https://newsroom.tiktok.com/en-us/tiktok-small-biz-fest
4) Google deliberately ignored advertisers’ feedback on PMAX campaigns
Emails exchanged among BigG managers clarify that the push for PMax campaigns was prioritized over users’ perplexity
https://searchenegineland.com/googles-power-push-advertiser-skepticism-455399
5) Better to use English in prompts to generate images in gads
Martin Roettgerding has noticed that the latest versions of Gemini are first released in English, so it is better to use it to get better results
https://www.linkedin.com/feed/update/urn:li:activity:7329043387930619906/
6) How to optimize Meta ADS for the quality of the leads
Jon Loomer explains that pointing to post-lead actions can be more convenient than to the lead itself
https://www.jonloomer.com/qvt/optimize-for-quality-leads/
7) LinkedinAds integrates with Calendly to set appointments automatically
Gery Slov noticed a very interesting news for those who make Lead Generation
https://www.linkedin.com/feed/update/urn:li:activity:7328438677834043393/
8) Optimizing AD Strength might not always be convenient
Matt Bowen shows a series of data and practical cases explaining why it is not always the right choice to follow Google’s semantic suggestions
https://searchenegineland.com/ad-strengle-gogle-ads-Average-exCellet-455202
9) Yet another demonstration of the influence of Paid Media on the other acquisition channels
Jon Kagan shares a real case that shows a drop in generalized performance as soon as the Paid is paused
https://www.amsive.com/ininsights/digital-media/when-paid-Media-goes-dark-a- hal-Effect-Case-Spondy/
10) Manage Google Ads Conversions from Ga4
Josh Silverbauer reports a new section in Ga4 that allows you to set Gads conversions directly from there
https://www.linkedin.com/feed/update/urn:li:activity:7329089567360217090/
Extra contents
AI created 3D videos for products in shopping ads – SMT
Over 100% CTR mistery explained in Gads – Hana Kobzova, Brad Geddes and Ginny Marvin
Mini-guide to off line conversion import in Gads – Ed Leake, Patrick Sam
New Gads script to monitor performance changes in the top keywords – Mike Rhodes
May the ROI be with you! And… more peace for everyone!
Gianpaolo Lorusso
ADworld Experience founder
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