The top 10 international Pay Per Click Industry News from September 9 to 13, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) The tROAS recommendation now also changes the daily budget!
If applied, the recommendation also increases the daily budget besides to the ROAS target (doubelcheck also automatically applied ones!) – Thomas Eccel
https://www.linkedin.com/feed/update/urn:li:activity:7240391350393729024/
2) Latest updates in Meta Ads
Icon and overlay labels for sitelinks, video + image ads, data source category and average purchase conversion value (Bram Van der Hallen)
https://www.linkedin.com/feed/update/urn:li:activity:7240400969723727872/
https://www.linkedin.com/feed/update/urn:li:activity:7240585252392337408/
3) Google Search Partners & Lead Quality
Some advertisers complain about the increase in fraudulent traffic from the GAds Search Partner network (Barry Schwartz)
https://www.seroundtable.com/google-search-partners-ad-network-fraud-38063.html
4) New Looker Studio dashboard for Demand Gen campaigns
Christopher Scherf (Google) shared on GitHub a new useful tool to get insights for Demand Gen campaigns
https://www.linkedin.com/feed/update/urn:li:activity:7240400736570753024/
5) More and more AI-generated insights in GAds
Robert Brady (Clix) reports various examples of alerts in a nice commentary post
https://clixmarketing.com/more-ai-generated-insights-appearing-in-google-ads-accounts/
6) tCPA bidding strategy with pay per conversion or interaction
Rakshit Shetty noticed this interesting setting (even if I do not remember if it’s really new)
https://www.linkedin.com/feed/update/urn:li:activity:7240409074956197888/
7) Google can now edit videos in PMax to fit more formats
Arpan banerjee was among the first to notice the application of a new feature announced some time ago for Performance Max campaigns
https://www.linkedin.com/feed/update/urn:li:activity:7240400069571559425/
8) Images usable in GAds now also come from the Merchant Center
Hana Kobzova was among the first to spot the new repository connection in a live account
https://ppcnewsfeed.com/ppc-news/2024-09/merchant-image-integration-spotted-live
9) How to fool ad blockers with GTM
Jonathan Ellins suggests renaming GTMs loaders to avoid blocks imposed by various ad blocking plugins
https://www.hallaminternet.com/bypassing-ad-blockers-with-server-side-custom-gtm-loaders/
10) Google introduces “Confidential Matching”
The new standard will prevent Google from seeing contacts uploaded to customer lists that do not match user data in Google
https://www.seroundtable.com/google-ads-confidential-matching-38061.html
EXTRA BONUS:
DFW launched the first AI poweder feed optimization tool – DataFeedWatch
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/9IU6fYUh4aI
If I missed something important, please comment (I’ll consider it next week)! Thank you.
May the ROI be with you and… more peace for everyone! 🙂
Gianpaolo Lorusso
ADworld Experience founder
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