Selection Criteria

There are many perspectives on paid media and what makes for a useful training resource. When putting together this list, we considered the following:

  • Is this resource current with innovations and changes from native platforms (Google, Microsoft, Facebook, etc.)?
  • If this resource is a tutorial, is it objective?
  • If this resource is an opinion piece, does it use significant data sets to back its claims?
  • How impactful are the learnings from the resource (saving time, uncovering a less common but useful functionality, applicability of scenarios described etc.)?

Based on these criteria, we compiled the following lists – if you have a resource you would like us to consider as part of our resource list for members, please email