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Paid Search Association
550 North Reo Street, Suite 300
Tampa, FL 33609
Phone: (813) 368-1501
In 1997, I began my digital career as a professional website producer. During my career I have been fortunate to work on large-scale websites and was exposed to all things marketing and technology. These opportunities allowed me to develop a keen interest for SEO, which allowed me to become a successful affiliate marketer. These activities led me to become heavily involved with Overture and Google’s paid ads program. I later became co-founder and CEO at Acquisio, a SaaS business catering to PPC marketers. Acquisio was sold to web.com in November 2017 two years later I took the opportunity to pursue new interests in the field of e-commerce. I have written and spoken on the topic of digital advertising extensively over the years and will to continue to participate in those discussions as they are very close to my heart.
Since establishing AJPR in 1998, Motoko Hunt has been providing online marketing services to various companies around the world. Her extensive knowledge of Asia and Japanese markets proves to be highly valuable as her consulting services have made a significant impact on global marketing campaigns for some of the world’s most popular multinational brands. Besides being published in industry websites and printed media, Motoko also serves on several search awards’ judging panel, and is a frequent speaker at global search marketing conferences, giving seminars and training about topics on International Search Marketing
William (Bill) Leake is the CEO of ApogeeResults.com, whose clients include high-growth VC-backed, Internet Retailer 500 and Inc. 5000 companies, as well as large brands like Amazon, Whole Foods, HP, IBM, and others. He is also the president of the Austin Interactive Marketing Association, and is a SEMPO board member. He has driven provable digital revenues since building the first company obtaining nine-figures of Internet-based revenue, before Amazon or eBay.
Adam Proehl is Co-founder/Partner at Nordic Click, where his primary role is to drive strategic direction and support agency teams. He is a frequent speaker at conferences and is an instructor at the Online Marketing Institute and the University of San Francisco. He has more than two decades of online marketing expertise.
Christi is the Head of Evangelism for Bing at Microsoft and is on the Board of Directors for the Search Engine Marketing Professional Organization (SEMPO) and the University of Idaho School of Business. For over a decade Christi has led in-house Digital Marketing teams at Microsoft, Expedia, Harry & David, and agency teams at Pointmarc and Point It. She is passionate about search marketing and has spent her career helping businesses solve their marketing challenges and goals through studying and analyzing data to develop actionable insights and strategies. Christi has been recognized by PPC Hero and her peers as one of the top 25 Most Influential PPC Experts for the past 5 consecutive years. Christi is a recognized keynote speaker across the globe at events such as AdWeek, Mumbrella, DMEXCO, SMX, and the Digital Summit Series. She also writes for Search Engine Land, Search Engine Journal and has been published on HuffingtonPost, Venture Beat, Forbes, AdAge and MarketingProfs. When she isn’t writing or speaking you can find her napping with her daughter Adelinde (born in April), or literally jumping through hoops and chasing her 3-year-old, Roy, or spending time with her husband Jason.
Andrew Goodman is Founder and President of Page Zero Media, a pioneering PPC agency that originally started in 1999 as a content site about “the portal wars” – Traffick.com – before PPC sprung to life in the form of Google AdWords Select in 2002. A few “real clients” showed up, and the learning curve kicked off.
Andrew continued writing, traveling, and speaking, meeting a motley crew of spammy SEO’s, bemused journalists, dot com startup promoters, and… mercifully, super-smart PPC marketers and Analytics gurus. What a rush!
Even exceeding Traffick.com’s expectations and fears, 20 years on, the digital monopolies (then, “portals”) have come to control increasing swaths of economic, social, and political life. During this time, Andrew has witnessed many other breathtaking technological changes, such as less-frequent oil changes.
The fledgling search marketing agency, internally known as “PZ,” gained momentum Andrew wrote the first-ever book about the platform, Winning Results With Google AdWords (McGraw-Hill, 2005, 2008). PZ soon developed a laser focus on providing full-service PPC campaign management for a range of clients — some relatively large, some smaller. This focus has never wavered.
Andrew has spoken at countless digital marketing events, and at one time held an “iron man streak” of speaking at 48 consecutive Search Engine Strategies conferences in North America.
His side hustle for ten years was a startup called HomeStars (co-founder, Board of Directors). HomeStars was acquired by HomeAdvisor in February 2017.
Andrew keeps active on trails and in the gym, and he loves to travel within Atlantic Canada, the Caribbean, and Europe, whenever time allows. He divides his time between homes in Toronto and Fredericton, NB.
Anders Hjorth is the author of the Search Strategies Report and the founder of Innovell, a Digital Marketing Insights consultancy researching trends in Digital Marketing.
As a pioneer in SEO, one of the first Google Advertising Professionals and the co-founder of several agencies: Relevant Traffic (Search Marketing), BDBL MEDIA (Biddable Media) and AZNOS (Content Marketing), he has a broad and long-running experience across SEO, Paid Search, Social Media, Content Marketing and Programmatic. Anders was also COO for GroupM Search across EMEA.
Anders is also active as a member of various awards juries and advisory boards.
Ginny Marvin is Third Door Media’s Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes about paid digital marketing news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
Crowned the 2019 Search Personality of the Year at the US Search Awards, Purna has previously been named by Adweek on their 2018 Young Influentials List, and in 2016 was named by PPC Hero as the #1 Most Influential Expert in the world.
She is a regular keynote speaker at conferences across the globe such as AdWeek, DMEXCO, The Next Web Conference and INBOUND. Purna is also a columnist on digital marketing for Search Engine Land and Moz.
An award-winning former journalist, Purna is an avid traveler, aspiring top chef and amateur knitter in her spare time. Say hi @purnavirji.
Freelance and independent AdWords trainer since 2004, he is the founder of ADworld Experience (the largest European PPC event, as well as the only one in the World based exclusively on real PPC & CRO cases). Author of the best-selling ever Italian book on Google Ads, he patented in US the “PPC CheckMate” optimization methodology, spoke at least once in all the most important European SEM events (SMX, BrightonSEO, PPCMasters, SMXL, 3CXL etc.) and contributed to many important industry blogs such as State of Digital, PPChero, SEMRush etc.
David is Owner and CEO of digital advertising agency FMB Media, and one of the world’s best-known experts in online advertising. A former Apple Computer executive and serial entrepreneur, David’s career has been dedicated to helping companies of all sizes maximize revenue and profit.
His two books on PPC advertising have helped train a generation of marketers. His articles on PPC advertising have been published in The SEM Post, MediaPost, Search Engine Watch, and Search Engine Land. He hosts a biweekly podcast called PPC Rockstars, produced by Webmaster Radio and distributed by iTunes and other major outlets.
David is a frequent speaker at Search and Advertising industry events like SMX, Ungagged and Pubcon. He was recently judged one of the top 50 PPC experts worldwide by PPC Hero.
Samantha Noble is the Founder of Biddable Moments (http://www.biddablemoments.com/), a Paid Media Consultancy in the UK dedicated to helping brands and agencies increase their revenue through PPC and Paid Social. Biddable Moments also help brands create visual reporting dashboards in Google Data Studio that provide insights into campaign performance and allow companies to make better informed marketing decisions. Biddable Moments have worked with brands across the UK including Tenpin, The Wolseley, Roland Mouret, OKA, Leisure Jobs and the University of Southampton.
In 2016, Samantha won the UK Search Personality Award at the UK Search Awards and has also been rated as one of the World’s Top 25 PPC Experts in PPC Hero’s ‘Most Influential PPC Experts’ list each year between 2016 and 2019. You will often see Samantha speaking at leading conferences and events across the globe sharing her knowledge on Paid Media and Data Studio.
Navah Hopkins is part of the Customer Success and Thought Leadership teams at WordStream. She began working in digital marketing in 2008, transitioning from SEO to paid search in 2012. Since that time, she’s worked with SMBs and the agencies who serve them across the globe, helping them unlock the full potential of their budgets, as well as turn PPC into a scalable part of their organizations.
When she’s not working with clients, she shares lessons learned through international conferences including SMX, PubCon, Search Marketing Summit, Google customer events, as well as local workshops. She was named one of the top 25 most influential PPC marketers and likes to pay it forward by mentoring future marketers at local universities.
When she’s not empowering customers or speaking, Navah loves gaming with her husband and playing with her rescue dog, HK-47 (Star Wars), and Ocicat, Chinook. Connect with her on twitter @navahf and follow #ppcpuppy on Instagram for PPC tips from HK.
Melissa Mackey is Search Supervisor at gyro. A veteran PPC marketer, she helps clients achieve maximum ROI from paid search. Mackey contributes regularly to several industry publications, including The SEM Post, MediaPost, and AdWeek, writing on PPC strategy. She also hosts a blog, www.beyondthepaid.com, where she writes on the topics of pay-per-click and search marketing. Mackey has spoken at industry conferences such as SMX Advanced and PPC Hero’s HeroConf.
Throughout her career, her achievements include the evaluation and implementation of paid search campaigns for all types of advertisers, as well as execution and analysis of ad copy and landing page strategy.
Mackey holds a Dual BA from Michigan State University, and a Masters of Management from Aquinas College. She lives in East Lansing, Michigan with her husband and the empty bedrooms of her two grown-and-flown children.
Lisa Raehsler is a search engine marketing and pay-per-click (PPC) strategist, nationally recognized speaker, and columnist for industry leading publications. As the founder and principal strategist at Big Click Co., she helps companies and agencies of all sizes to integrate PPC advertising into online media programs for brand promotion, demand generation, and customer acquisition. Lisa has led hundreds of paid advertising accounts for search engines (Google Ads and Microsoft Ads), mobile, display, retargeting, and social media ad campaigns. Her experience spans twenty years and includes working with national brands at agencies and at the enterprise level at Thomson Reuters.
Lisa has spoken about PPC, mobile, retargeting and other online marketing topics at industry conferences, training events, podcasts, and webinars alongside her industry columns. She is a recipient of the Microsoft MVP Award for Bing Ads PPC.
John Lee is a digital advertising professional with experience in PPC, display advertising, social advertising, SEO and analytics. At Microsoft, John is a Learning Strategist creating training experiences for Bing Ads employees and customers. He has been in the digital advertising industry since 2006 working with Hanapin Marketing, Wordstream and as co-owner of Clix Marketing.
John is a regular contributor to Search Engine Journal, The SEM Post, Acquisio Blog, Clix Marketing Blog, Search Engine Watch and was instrumental in the creation and launch of popular paid search advertising blog PPC Hero. In addition to his writing, John has been a speaker at SMX, PubCon, SocialPro, SES, ClickZ Live, HeroConf, Acquisio User Summit, State of Search, MN Search Summit, Ticket Summit and Zenith Conference.
JD Prater is the Quora Evangelist. He’s a keynote speaker and a regular at conferences across the globe such as INBOUND, SaaStr, BrightonSEO, and SMX. Voted #4 most influential digital marketing expert, he is also the podcast host of Grow with Quora and The PPC Show. He’s an award-winning marketer with a passion for organizing data into actionable stories. In his spare time, JD is an avid cyclist, proud new father, and weekend traveler.
(Fred) Vallaeys is a Silicon Valley entrepreneur, author and leading influencer in pay-per-click search marketing. One of Google’s first 500 employees, Fred helped pioneer PPC marketing as the company’s first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management software system.
Fred and his team at Optmyrz continue to shape and influence PPC marketing through deep automation, driven by the company’s advancement in machine learning and artificial intelligence. Optmyzr has evolved to become the PPC Expert’s Toolkit, empowering PPC pros to eliminate barriers in their search marketing programs and become much more strategic as effective marketers.
Optmyzr continues to expand its capabilities for Google Ads and Bing Ads – and expanding to other areas related to search marketing and eCommerce.
A sought-after industry thought leader, Fred conducts in-depth sessions and motivational keynotes at leading conferences around the world. He is also a prolific blogger and contributor to leading marketing and technology publications, and he is routinely called upon by journalists, writers and podcasters for his industry insight and vision.
His best-selling online advertising book, Digital Marketing in an AI World, provides his first-hand historical view of PPC marketing and critical insight for digital marketers and agency executives who are forging their own paths in an increasingly automated segment of marketing.
Fred and the team at Optmyzr are committed to driving new innovation and advancements to elevate PPC’s prominence in marketing overall. With operations on 4 continents, Optmyzr routinely earns industry accolades, including its most recent award for Best PPC Management Suite during the 2018 US Search Awards.
Fred’s specialties include: Tech automation, SaaS software development, public speaking, search engine marketing, search engine optimization, mobile advertising, social marketing, content marketing, product management for web applications, product management for android and iOS applications, media appearances
Outside of his life as marketing/tech pioneer, Fred focuses much of his attention on his family and photography in his adopted hometown in Silicon Valley.
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, a PPC recommendation engine. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google’s advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include Amazon, Yahoo, Thomson Reuters, Salesforce, Google, FindLaw, and the Washington Post.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate marketers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
Amy has built and implemented multichannel digital strategies for a variety of companies of all sizes from start-ups and small businesses to Fortune 500 and global organizations spanning several industry verticals. Her expertise includes e-commerce, lead generation, and localized site-to-store strategies. Amy recently launched Cultivative (http://www.cultivativemarketing.com/), a performance marketing agency. When not working, you can find her speaking at industry events, writing for Search Engine Land and Search Engine Journal, and talking shop on Twitter @hoffman8 (http://www.twitter.com/hoffman8).
AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. As official LinkedIn partners, they manage among the world’s most sophisticated advertising accounts worldwide. He’s a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.
Aaron has been in digital for over a decade, starting when he was “given the keys to the car”, managing Paid Search for DuPont as a college junior. From there he took his career to the agency track – working at GSI Commerce in the Philly suburbs (eventually an exit when sold to eBay), growing Seer Interactive’s SEM team 5x before landing at Tinuiti (FKA Elite SEM). Acting as the 600-person agency’s first group director, he leads a team of 60+ SEM professionals up and down the east coast, working with some of the most recognizable brands in the world.
He’s worked in verticals ranging from B2C services, health systems and home care, as well as to enterprise ecommerce & SaaS. Over the course of his career, Aaron has managed internship programs, led hiring initiatives, consulted with agencies across the industry and built teams of from the ground up. He estimates he’s handled well over a billion dollars in media over the years, all focused on the big picture of businesses rather than looking at them in a vacuum. He’s an internationally recognized speaker, an adjunct at University of Vermont + Drexel, a mentor to many and a mediocre (but frequent) golfer.
Mike Freedman has enjoyed a successful career in the field of search marketing for more than two decades. He’s worked in client-side and agency-side paid search advertising and also for two niche paid search advertising software platforms.
Mike also has more than a decade of experience in the non-profit world. He helped develop and managed two national non-profit healthcare organizations, including a trade association and a certifying board. Mike worked for several years as director of communications for the American Heart Association in the Greater Miami area.
He works as the Senior Search Marketing Manager at Ultimate Medical Academy, a dynamic educational institution committed to equipping and empowering students to excel in healthcare careers.
Lisa Maier is the founder and CEO of DirectiveGroup, a digital marketing agency that specializes in the development of high-converting websites, digital marketing strategies including primary research, marketing artificial intelligence solutions, paid digital advertising, search engine optimization, conversion optimization, social media marketing and content-based marketing.
Ms. Maier’s background also includes top-tier business strategy consulting for Fortune 50 companies delving into technology-based offerings, several years helping small technology companies develop strategies and executable tactics to traverse the chasm from good products to nationally scaled businesses, particularly making use of online marketing and media programs. Ms. Maier’s educational background includes undergraduate degrees in Economics and Sociology from Florida’s New College, and a dual Wharton MBA in Business Strategy and Information Strategies, Systems & Economics.
Jamal Hale currently works as the Senior Digital Marketing Manager at Ultimate Medical Academy, a dynamic educational institution committed to equipping and empowering students to excel in healthcare careers.
Jamal has been involved in paid search advertising for nearly a decade and has achieved almost every certification offered by Google and Bing.
Before joining UMA, Jamal was Search Marketing Manager for St. Petersburg College.