Digital Marketing in a Vuca World by Paid Search Association Board Member Anders Hjorth investigates trends in digital marketing, challenges to come and suggests directions digital marketing teams can choose to overcome those challenges. “As children we looked for comfort and stability in our environment; as teenagers we looked for challenge and change. As entrepreneurs and…
Paid Search Association announced its 2nd international conference via Zoom, Paid Search Association Conference 2021 (PSAC21) will be held January 26 to 28, 2021. PSA also announced that Ginny Marvin will serve as Conference Content Chair and William B. Leake will chair PSA Sponsorship Committee. The effort to develop world class content for PSAC21 will…
The mission of the Paid Search Association is to serve the search-advertising field by drawing on a diverse and expert community of paid search marketers to create programs, services and information products that advance the industry. To reach this goal, we need you! We are currently seeking volunteers to work with our team of international…
By Brett Bodofsky Search Engine Marketers have skills that are found to be of value by many communities. People within the marketing community, students and non-profit organizations can all benefit from your help! This simple guide reviews 10 unique ways you can give back as a Search Engine Marketer. 10 Ways to Give…
The Global Biddable Media Awards recognises and rewards the expertise, talent and achievements of the Biddable Media industry around the world, no matter where you are located. Businesses from any country or region can enter, and campaigns can be worldwide, region, country or even locally based – WHERE doesn’t make a difference, it is the WHAT, that counts.…
By Margaret Kashuba For most PPC specialists, reporting is not their favorite part of their work. However, you have to build the necessary reports to align your activities with those of the marketing team and prove your results. Depending on your PPC tools, you’ll have a few internal reports in your advertising accounts. But typically…
First We’d like to help you find the many videos we posted with great Paid Search learnings from our PSAC20 event. Next we’ll offer much thanks and share news about how you can save 20% on all new PSA memberships. Day 1 Presentations:Google and Microsoft The Quintessential PPC Audit List by Navah by Navah Hopkins…
PSAC20 Day 1 Navah Hopkins Hennessey Digital’s Navah Hopkins describes the perfect PPC audit. About Navah Hopkins: Navah Hopkins is the director of paid media at Hennessey digital. She was named one of theTop 50 PPC experts for 2020. Key Points: “When I’m looking at an account whether it’s spending a thousand a month or…
PSAC20 Day 1 John Lee Session 2: Topic: Strategies to Capture New and Emerging Searches Microsoft’s John Lee shares tips about DSA ads and more. About John Lee John Lee is Learning Strategist at Microsoft Advertising and a frequent speaker ands writer on PPC topics. Some key points: “Right now can you be flexible…
Session 3: Topic: MS Data For Covid-19 Changes in Different Verticals Christi Olson, Head of Evangelism for Search and Advertising at Microsoft and Joe Veverka, Strategy & Analytics Product Innovation SR Program Manager at Microsoft, present detailed advertising research findings re: the Covid-19 pandemic across key business an d geographic markets. Some key points: Unprecedented might be…
PSAC20 Day 1 Motoko Hunt Session 4: Paid Search in Japan and Biggest mistakes Non-Japanese Advertisers Make AJPR’s Motoko Hunt describes PPC advertising mistakes made in the Japanese market. A Few Key Points: “Just a quick introduction about my company, AJPR we started in 1998 offering both SEO and PPC related services and search…
PSAC20 Day 1 Q&A Q&A about the day’s sessions and “Ask Me Anything” Speakers: Lisa Raehsler, Navah Hopkins, Christi Olson, Clare Sode, Motoko Hunt, Adam Prohl
PSAC20 Day 1 – All Speakers Speakers: Lisa Raehsler, Navah Hopkins, Christi Olson, Clare Sode, Motoko Hunt, Adam Prohl Day 1 of the Paid Search Association Conference – all speakers in one file.
PSAC20 Day 2 Bill Leake Session 4: Strategies and Meta-Tactics to Rapidly 2x (or more) the Performance of Your Paid Digital Media Apogee Results’ Bill Leake shares PPC success details.
PSAC20 Day 2 Lisa Maier, CEO DirectiveGroup Session 3: Reengaging Customers When the Economy Reopens DirectiveGroup’s Lisa Maier gives advice on surviving and thriving despite the uncertainty of “pandemic times.” Most people agree that we are in a recession, and amazingly, this is our third one in the last 20 years, the timeframe within which…
PSAC Day 2 Melissa Mackey Session 2: Search and Social BtoB Ads in a Covid-19 World Gyro’s Melissa Mackey shares tips for successful B2B campaigns. Some Key Points “I’m excited to be speaking here at our inaugural PSA conference and I’m going to talk about b2b advertising in a Covid-19 world so first a…
Session Topic 1: LinkedIn Ads: The B2B Marketer’s Secret Weapon? B2Linked’s AJ Wilcox shares secrets of advertising success on LinkedIn. Some Key Points “A little bit about me I stumbled onto linkedIn ads about nine years ago and totally fell in love with it because not because the platform is especially user friendly or…
PSAC20 Day 2 Open Q&A Panel Discussion on Social Advertising Speakers: Ginny Marvin, A.J. Wilcox, Melissa Mackey, Lisa Maier, Bill Leake, Andrew Goodman
PSAC20 Day 2 All presentations for Day 2. The day was moderated by the amazing Ginny Marvin, Editor-In-Chief of Third Door Media, which includes SearchEngineLand.com and MarketingLand,com This is entire day of sessions and runs about 2.5 hours.
PSAC20 Day 3 Aaron Levy Session 1: Topic: Automation In A Time of Crisis Tinuiti’s Aaron Levy shares his views on PPC automation.
PSAC20 Day 3 Gianpaolo Lorusso Session 2 Auto-Optimizing Campaigns Gianpaolo Lorusso of ADworld Experience shares tips to supercharge PPC campaigns.
PSAC20 Day 3 Frederick Vallaeys Session 3: Automation in the New Normal World Optmyzr’s Fred Vallaeys discusses ways that humans need to augment automation.
PSAC20 Day 3 Purna Virji Session 4: Optimizing DSA Page Feeds and Audiences Microsoft’s Purna Virji shares deep secrets of DSA campaigns including information about a new Microsoft Ads Closed Beta that’s offers a new flavor of DSA campaign. Some key points: “Hi everyone I’m gonna think you think you thank you so much for…
PSAC20 Day 3 Open Q&A Speakers: Brad Geddes, Aaron Levy, Gianpaolo Lorusso, Frederick Vallaeys, Purna Virji
PSAC20 Day 3 Full day of speakers on Day 3. Speakers: Brad Geddes, Aaron Levy, Gianpaolo Lorusso, Frederick Vallaeys, Purna Virji
Have you ever looked at your performance campaigns and not have a clue whether they’re working or not? If your answer is yes then there is a good chance that you haven’t properly defined key performance indicators. Setting measurable KPIs before, yes before, running any marketing campaign is essential in understanding how your campaigns are…
the Paid Search Association Conference 2020, will be held via Zoom from 11:00 am to 1:30 pm EST / 3 pm to 5:30 pm GMT on May 12, 13 and 14, 2020. The online conference is free but attendance is limited and registration is required and available on a first-come first-served basis. The PSAC20 conference…
Microsoft Advertising has become the first Platinum Sponsor of the Paid Search Association. As part of the sponsorship, Microsoft Advertising employees can participate as members of the Paid Search Association. “Microsoft’s Platinum Sponsorship will allow the Paid Search Association to ramp up online education efforts at a time when this kind of help is most…
Paid Search Association member Brett Bodofsky is a digital marketer who specializes in paid search at Hero Digital based in Philadelphia. Brett says he has an addiction to studying marketing topics online and at the University of Delaware. Because of the strength of his response a panel of judges unanimously selected Brett as the winner…
Why PPC Specialists Need to Automate Reporting What does the typical workday look like for a PPC specialist? It’s filled with important tasks: Setting up and managing PPC campaigns Digging out from an avalanche of email Monitoring campaign performance Analyzing and reporting on campaign results Creating content for future campaigns Self-education — reading blogs, listening…
The Amazon Marketing Report – Discount for PSA Members Amazon is a search engine too, you know! And it is taking market share from the other search engines – overtaking Bing from an advertising perspective a while back. Are you in the game as you should be? Otherwise maybe this report can help you enter.…
Tell us why you love paid search for a chance to win a free registration to Hero Conf Austin, April 8 -9, 2020. Enter starting Valentine’s Day, February 14, and a panel of judges will pick the winner on February 21, 2020. To enter, email your name and the reason you love paid search to…
The Paid Search Association, the first association dedicated to the paid search industry, launched a daily email newsletter and added eight leading paid search experts to its Board of Directors. The Daily PPC Links is authored by Paid Search Association President David Szetela, also author of Paid Search An Hour Per Day and host of…
PPCChat Primary Host Julie Friedman Bacchini (@NeptuneMoon) recently announced that PPCChat the weekly conversation on Paid Search that’s held every Tuesday at noon using the #ppcchat hashtag now has a new logo and a new updated website at https://officialppcchat.com Those who join the conversation can use https://officialppcchat.com/want-the-ppcchat-badge/ to find a logo they can use in…
Google Marketing Live 2019 brought together more than 5,000 paid search marketers from more than 70 countries. Attendees heard top Google leaders make a series of important new product announcements. It wasn’t all work. Attendees also heard Katie Perry rock the Bill Graham Auditorium during a private concert sponsored by Google. But the main focus…
Educated paid search marketers should know that building a diverse and inclusive workforce is the right thing to do. Our agencies, companies, and vendors should look like the customers and communities we serve and even if there was a cost involved it would be a price worth paying to do the right thing. All of…
Before search marketing became a 40.6 billion dollar industry it was just another online advertising tactic that sounded cool and needed to be tested. The first paid search engine was GoTo.com started by Bill Gross, the brilliant inventor and entrepreneur who created paid search 20 years ago. I met multiple members of the GoTo.com sales team at…