Have you ever looked at your performance campaigns and not have a clue whether they’re working or not? If your answer is yes then there is a good chance that you haven’t properly defined key performance indicators. Setting measurable KPIs before, yes before, running any marketing campaign is essential in understanding how your campaigns are…
the Paid Search Association Conference 2020, will be held via Zoom from 11:00 am to 1:30 pm EST / 3 pm to 5:30 pm GMT on May 12, 13 and 14, 2020. The online conference is free but attendance is limited and registration is required and available on a first-come first-served basis. The PSAC20 conference…
Microsoft Advertising has become the first Platinum Sponsor of the Paid Search Association. As part of the sponsorship, Microsoft Advertising employees can participate as members of the Paid Search Association. “Microsoft’s Platinum Sponsorship will allow the Paid Search Association to ramp up online education efforts at a time when this kind of help is most…
Paid Search Association member Brett Bodofsky is a digital marketer who specializes in paid search at Hero Digital based in Philadelphia. Brett says he has an addiction to studying marketing topics online and at the University of Delaware. Because of the strength of his response a panel of judges unanimously selected Brett as the winner…
Why PPC Specialists Need to Automate Reporting What does the typical workday look like for a PPC specialist? It’s filled with important tasks: Setting up and managing PPC campaigns Digging out from an avalanche of email Monitoring campaign performance Analyzing and reporting on campaign results Creating content for future campaigns Self-education — reading blogs, listening…
The Amazon Marketing Report – Discount for PSA Members Amazon is a search engine too, you know! And it is taking market share from the other search engines – overtaking Bing from an advertising perspective a while back. Are you in the game as you should be? Otherwise maybe this report can help you enter.…
Tell us why you love paid search for a chance to win a free registration to Hero Conf Austin, April 8 -9, 2020. Enter starting Valentine’s Day, February 14, and a panel of judges will pick the winner on February 21, 2020. To enter, email your name and the reason you love paid search to…
The Paid Search Association, the first association dedicated to the paid search industry, launched a daily email newsletter and added eight leading paid search experts to its Board of Directors. The Daily PPC Links is authored by Paid Search Association President David Szetela, also author of Paid Search An Hour Per Day and host of…
PPCChat Primary Host Julie Friedman Bacchini (@NeptuneMoon) recently announced that PPCChat the weekly conversation on Paid Search that’s held every Tuesday at noon using the #ppcchat hashtag now has a new logo and a new updated website at https://officialppcchat.com Those who join the conversation can use https://officialppcchat.com/want-the-ppcchat-badge/ to find a logo they can use in…
Google Marketing Live 2019 brought together more than 5,000 paid search marketers from more than 70 countries. Attendees heard top Google leaders make a series of important new product announcements. It wasn’t all work. Attendees also heard Katie Perry rock the Bill Graham Auditorium during a private concert sponsored by Google. But the main focus…
Educated paid search marketers should know that building a diverse and inclusive workforce is the right thing to do. Our agencies, companies, and vendors should look like the customers and communities we serve and even if there was a cost involved it would be a price worth paying to do the right thing. All of…
Before search marketing became a 40.6 billion dollar industry it was just another online advertising tactic that sounded cool and needed to be tested. The first paid search engine was GoTo.com started by Bill Gross, the brilliant inventor and entrepreneur who created paid search 20 years ago. I met multiple members of the GoTo.com sales team at…