Register Now For Free Webinar Jan 25, 2022 01:00 PM in Eastern Time (US and Canada)
Gianpaolo Lorusso has seen totally messed-up campaigns that unpredictably perform well. And other ones, technically perfect, to starve waiting for a compassionate PPC Pro to finally end their pains (& our losses). To really know what’s working and what we should leave to competitors, it is vital to track all conversion actions (inventing them, if necessary) and to use a scientific optimization method, such as “PPC CheckMate” (summarized in an infographic here:) https://www.adworldexperience.it/en/how-to-optimize-gads-campaigns-with-ppc-checkmate-methodology/
If you want a deep-dive into this simple, but yet powerful, methodology (which Gianpaolo still regularly uses in his accounts), do not miss this PSA webinar.
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About Gianpaolo Lorusso
Freelance and independent AdWords trainer since 2004, he is the founder of ADworld Experience (the largest European PPC event, as well as the only one in the World based exclusively on real PPC & CRO cases). Author of the best-selling ever Italian book on Google Ads, he patented in US the “PPC CheckMate” optimization methodology, spoke at least once in all the most important European SEM events (SMX, BrightonSEO, PPCMasters, SMXL, 3CXL etc.) and contributed to many important industry blogs such as State of Digital, PPChero, SEMRush etc.