The top 10 international Pay Per Click Industry News from June 9 to 23, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) New Demand Gen & Video View campaigns
Google officially presents (adding some interesting detalis) the new AI powered video campaigns
https://blog.google/products/ads-commerce/new-ai-powered-ads-to-drive-demand/
2) Here come automatically created assets for PMax campaigns
Google is testing the expansion to 15 headlines and is going to auto-generate them
https://searchengineland.com/google-automatically-created-assets-performance-max-428226
https://www.linkedin.com/feed/update/urn:li:activity:7071503006260711424/
3) Meta expands ads on Instagram reels
FB/IG Reels are going to be more ad friendly with some interresting new AI powered features
https://www.facebook.com/business/news/helping-business-make-the-right-connections-for-growth
4) Eligible channels for GA4 imported conversions
It will be possible to select if you want your imported GA4 conversions to be credited entirely to GAds or consider also organic search
https://www.linkedin.com/feed/update/urn:li:activity:7077559511430897664/
5) Will DSA be pushed to PMax?
Google is pushing for an “upgrade” of Dynamic Search Ads to PMax campaigns
https://www.seroundtable.com/google-ads-upgrade-from-dsa-to-pmax-35588.html
6) Is a new match type just born?
Martin Roettgerding shares an interesting speculation on how the new pushed broad match might work
https://www.linkedin.com/feed/update/urn:li:activity:7074725391310942209/
7) Meta campaign objectives cheatseet
Jon Loomer shares a nice recap of how to choose the right goals in your Facebook Ads campaigns
https://www.jonloomer.com/meta-campaign-objectives-best-practices/
8) Microsoft realeases predictive targeting in audience ads
Ms is rolling out AI powered predictive audiences which should help advertisers to find new more likely to convert users
https://about.ads.microsoft.com/en-gb/blog/post/june-2023/the-future-is-now-with-predictive-targeting
9) Adding custom variables to GAds account events
Alex van de Pol shares a mini-guide on how adding custom variables to GAds events via Google Tag Manager
https://www.linkedin.com/feed/update/urn:li:activity:7077553692463263744/
10) TikTok expands brand protection to new markets & opens up EU ads award
The company announced the expansion of IAS partnership and the opening of European advertising award subscriptions
https://newsroom.tiktok.com/en-eu/the-tiktok-ad-awards-return-to-showcase-the-greatest-ads-on-the-platform
https://integralads.com/news/ias-expands-tiktok-partnership-for-brand-safety-measurement-to-23-new-countries/
EXTRA CONTENT
Store sales reporting now available in PMax https://support.google.com/google-ads/answer/13653562
Discovery vs Display Ads https://www.wordstream.com/blog/ws/2023/06/12/google-discovery-ads-vs-display
LIAds will expand to CTV https://www.socialmediatoday.com/news/linkedin-tests-expanded-video-ad-placement-streaming-services/653175/
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/9JM8zVkXLKE
Gianpaolo Lorusso
ADworld Experience founder
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