The top 10 international Pay Per Click Industry News from May 15 to 22, 2026, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
2) Meta has doubled impressions in the last 5 years (but users have only grown by 38%)
Interesting analysis by Pater Quadrel that identifies doubling impressions per user as one of the critical factors for scaling
https://www.linkedin.com/feed/update/urn:li:activity:7463874100076163072/
3) New AI attributes are arriving in the Product Feed
Hana Kobzoova summarizes the new attributes designed to enrich the information Google can then use in AIM/AIO.
https://ppcnewsfeed.com/ppc-news/2026-05/google-merchant-center-introduces-conversational-attributes/
4) First week of full immersion in ChatGPTAds, Meta AI instant forms, and other minor updates
Jon Loomer’s weekly recap of MetaAds news, including his initial thoughts on ChatGPT’s Ads Manager.
https://www.jonloomer.com/chatgpt-ads-limitations-ai-instant-forms/
5) Microsoft Activate news + other news
All the latest announcements from Microsoft Ads.
https://ppcnewsfeed.com/ppc-news/2026-05/microsoft-activate-2026-recap/ (Hana Kobzova: announcements at Activate 2026)
https://about.ads.microsoft.com/en/blog/post/may-2026/new-import-center-and-other-product-news-for-may-2026
https://www.linkedin.com/feed/update/urn:li:activity:7462520987851546624/ (Navah Hopkins: AI quotes in Clarity)
6) Google’s Lead Generation oriented updates
Ginny Marvin summarizes a series of considerations on specific old and new features in Google Ads
https://business.google.com/us/accelerate/resources/articles/42-launches-redefining-lead-generation/
7) Why Custom Product Pages Aren’t a Good Solution for Tracking App promotions
David Vargas shares real data showing the unreliability of data from external ad platforms (TikTok and Meta)
https://www.linkedin.com/feed/update/urn:li:activity:7463879939608674304/
8) Why AI-Max and Phrase Match Are Better Than Expanded Match for Ecommerce
Andrew Lolk Explains the Advantages of the New type of Campaign Over broad match based search ones
https://savvyrevenue.com/blog/phrase-match-ai-max/
9) The Most Common (and Costly) Mistakes in LinkedIn Ads
AJ Wilcox Explains in a Video Which Are the Most Devastating Settings and Their Effects on LinkedIn Campaigns
https://www.linkedin.com/feed/update/urn:li:activity:7462753437387124736/
New GAds MCC sync column option – Vivek Gupta
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