The Paid Search Association, the first not-for-profit association dedicated to the paid search industry, has added five internationally-respected PPC Advertising experts to its Board of Directors.
“We just added several well-known paid media industry leaders to our Board of Directors,” said Paid Search Association President David Szetela “With help from incredible leaders, like Duane, Jason, Mokoto, Marc and Kirk, we’ll work to serve our industry, grow our organization and expand educational programs within the paid search industry.
Planned educational programs include the Paid Search Association Conference 2021 (PSAC21) which will be held February 16 to 18, 2021 via Zoom.
The following experts were recently named to the Paid Search Association Board:
Duane is founder and Head of Strategy at TakeSomeRisk.com. He has lived in 6 cities across 3 continents while working for brands like ASOS, Birdies, Telstra, Wealthbar, Jack Wills, and WooCommerce. He now lives in Montreal, Canada helping brands grow through data, CRO and PPC marketing across search & social ad platforms.
In his current role as Head of Agency at Facebook, Jason partners with agencies to help them navigate the digital landscape and serves as a catalyst for growth and transformation. He has a deep digital background spanning 20 years of extensive experience bringing integrated, holistic solutions to clients. Prior to joining Facebook, he was the SVP of Performance Marketing at Mediavest, where he led the delivery of performance media solutions, including SEM, SEO, Paid Social, and eCommerce for clients such as P&G, Honda, Sprint, Coca-Cola and Citibank. Prior to Mediavest, he spent 9 years at Microsoft Advertising, flirted with traditional media, and cut his teeth in management consulting. He received a B.S. from MIT, an MBA from NYU’s Stern School of Business and is passionate about giving back, currently serving on the board of directors of the New Jersey Ballet.
Since establishing AJPR in 1998, Motoko Hunt has been providing online marketing services to various companies around the world. Her extensive knowledge of Asia and Japanese markets proves to be highly valuable as her consulting services have made a significant impact on global marketing campaigns for some of the world’s most popular multinational brands. Besides being published in industry websites and printed media, Motoko also serves on several search awards’ judging panels, and is a frequent speaker at global search marketing conferences, giving seminars and training about topics on International Search Marketing
In 1997, Mark began his digital career as a professional website producer. During his career he has been fortunate to work on large-scale websites and was exposed to all things marketing and technology. These opportunities allowed Mark to develop a keen interest for SEO, which allowed him to become a successful affiliate marketer. These activities led to Mark becoming heavily involved with Overture and Google’s paid ads program and later led to being the co-founder and CEO at Acquisio, a SaaS business catering to PPC marketers. In 2017 Acquisio was sold to web.com and Mark took the opportunity to pursue new interests in the field of e-commerce. Mark has written and spoken on the topic of digital advertising extensively over the years and will continue to participate in those discussions as they are very close to his heart.
Kirk is the owner of ZATO, his Paid Search micro-agency, and has been working in Digital Marketing since 2009. He has been named one of the Top 25 Most Influential PPCers by PPC Hero the past 5 years, and is known for his Ecommerce PPC articles across various industry publications. Pre-COVID, he was an international conference speaker presenting on all things Paid Search (especially Shopping Ads), around the world but now sticks to podcasts and online conferences to share his latest tips on Google Shopping Ads. Kirk currently resides in Billings, MT with his wife, 5 children, books, the occasional mountain hike, and little sleep. Kirk just published his new book, Ponderings of a PPC Professional.