The top 10 international Pay Per Click Industry News from July 7 to 28, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) New brand settings for Search & PMax campaigns
Matt Umbro shares a mini-guide to brand restrictions in search campaigns (to mitigate broad match) and PMax brand exclusions (finally)
https://www.practicalecommerce.com/google-ads-improves-brand-settings
2) PMax now let you create assets associated to product collections
Google (finally) allowed to create an association between assets and product groups in Performance Max campaigns (Nicola Agius)
https://searchengineland.com/google-performance-max-product-collections-429728
3) How to revitalize low performing products in PMax/Shopping
Ruben Runneboom shares some suggestions to gain traction on staling products in Performance Max & Shopping campaigns
https://www.linkedin.com/feed/update/urn:li:activity:7090621798848851969/
4) GA4 data finally made their way to Google Ads
Thomas Eccel (via Adrian Dekker) spotted some accounts showing imported data from GA4 (engaged, events/session & avg duration)
https://www.linkedin.com/feed/update/urn:li:activity:7090345104938266625/
5) Firsts impressions of the new Search Terms Insights report in GAds
Mike Ryan shares an overwiev of the new improved report with some tips and suggestions on how to use it
https://www.linkedin.com/feed/update/urn:li:activity:7089260787210305536/
6) FBAds New 1-day engaged views, additional reporting for iOS App campaigns & instant form add-on
Bram Van der Hallen explains how the new attribution settings & CTA work and how to use them
https://www.linkedin.com/feed/update/urn:li:activity:7088111991663321088/
https://www.linkedin.com/feed/update/urn:li:activity:7087036639339831296/
7) Automated customer match list at account level in GAds
Thomas Eccel spotted the new version of “AdWords Optimized Lists” which made their way back to GAds accounts
https://www.linkedin.com/posts/thomaseccel_googleads-ppc-sea-activity-7084815993318838273-5-R4/
8) 9 examples of warm audiences worht a test in FBAds
Anna Sonnenberg (SME) shares a list of audiences to consider for your next Meta campaigns
https://www.socialmediaexaminer.com/9-high-intent-audiences-that-boost-conversions-on-facebook-and-instagram/
9) the 7 pillars of a future-proof PPC Account
Navah Hopkins shares her suggestions to create the best performing and stable structure
https://www.wordstream.com/blog/ws/2023/07/24/ppc-account-structure
10) Google’s final push for PMax campaigns has begun
New tools to “upgrade” from Display & DSA have been released in GAds (Nicola Agius)
https://searchengineland.com/google-display-ads-dynamic-search-ads-upgrade-pmax-429775
EXTRA CONTENT
Best Practices for LIAds
https://www.wordstream.com/blog/ws/2023/07/12/linkedin-retargeting
Who’s who (& all what you need list) in PPC
https://www.linkedin.com/feed/update/urn:li:activity:7089266054211772417/
Automated discounts landed in GMC
https://feedarmy.com/kb/google-launches-automated-discounts-feature-for-google-shopping-after-extensive-beta-testing/
Microsoft PMax in open beta
https://searchengineland.com/microsoft-performance-max-open-beta-429584
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/wvDP99l-1ps
Gianpaolo Lorusso
ADworld Experience founder
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