The top 10 international Pay Per Click Industry News from September 13 to 20, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
2) Google announces some interesting updates (including negative keywords for PMax) A small recap of the main releases by Georgi Zayakov + the official announcement by Google https://www.linkedin.com/feed/update/urn:li:activity:7242208583377973249/ https://blog.google/products/ads-commerce/google-ads-ai-features-update-september-2024/
3) Nice recap of all the Google resources to prepare for the shopping season (and beyond) Google has released a summary of all the resources made available to advertisers to better plan their campaigns in Q4 https://support.google.com/merchants/answer/15302774
4) Google Hotel Center feeds will be available in search campaigns Rudolph Dekker reports that starting October 15th it will be possible to connect GHC data to Search campaigns https://www.linkedin.com/feed/update/urn:li:activity:7242579513006538753/
5) Incremental conversions are coming to Meta Ads Brody Karmerzind (Meta) announces the release of the new metric that could revolutionize the way we measure new business campaigns https://www.linkedin.com/feed/update/urn:li:activity:7242577086886907904/
6) The latest news in Meta Ads The usual weekly recap of the latest news from Bram Van der Hallen + insight into the new location targeting in FB Ads https://www.linkedin.com/feed/update/urn:li:activity:7242202353481768962/ https://www.linkedin.com/feed/update/urn:li:activity:7241776152799789056/
7) Recap of the AI powered innovations introduced by Meta for the shopping season Promo codes highlight, reminder ads, changes in sitelinks, location targeting etc https://www.facebook.com/business/news/holiday-2024-ad-updates
8) Reddit launches its own ad gallery Reddit will make public a repository with the best performing ads from its advertisers (Andrew Hutchinson – SMT) https://www.socialmediatoday.com/news/reddit-launches-ads-library-assist-marketers/727577/ 9) New search terms in video campaigns on YouTube Thomas Eccel was among the first to identify a change (probably just a user interface) in the definition of audiences for video campaigns https://www.linkedin.com/feed/update/urn:li:activity:7242923189813555200/
10) Amazon launches its AI Video generator (in beta) With this new tool it will be possible to generate good quality videos in a few seconds starting from an image or other details provided by the advertiser https://www.aboutamazon.com/news/innovation-at-amazon/amazon-ads-generative-ai-video-generator-advertisers
EXTRA CONTENTS
Linkedin Brand Lift Studies – What is and how it works – AJ Wilcox
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/DSJecuajRXo
If I missed something important, please comment (I’ll consider it next week)! Thank you. May the ROI be with you and… more peace for everyone! 🙂
Gianpaolo Lorusso ADworld Experience founder
The Paid Search Association Is Proudly Sponsored By
