The top 10 international Pay Per Click Industry News from May 6 to 20, 2022, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
#1 Google postponed the end of cookie era in Chrome to 2024
Google finally announced that the they need some more time to implement this big change in Chrome (phew! :-), but the new deadline is not too far (second half of 2024).
#2 How to track conversion in GA4 to effectively optimize GAds campaigns
What you should track and how to set the tracking (the right way) in Google Analytics 4 (and Tag Manager) to optimize a Google Ads campaign
#3 Conversion rates declining? You are not alone
Competitiveness in many industries is spiking. What to do about it?
#4 Are Facebook Audience Network video engagement data real?
Not completely. Jon Loomer explains what he found in one campaign and how to avoid it.
#5 Is Shopping segmenting by margin/ROAS worth it?
Kirk Williams explains why this could not be the best way to segment a Smart Shopping / Performance Max campaign
#6 Local Services Ads has spam problems
Leonard Raleigh shared some interesting insights on this relatively new platform
#7 How to remove video ads from GDN
A shiny little trick to exclude Google Display Network from Video campaigns in YouTube
#7 A new Google Tag is coming to the digital town
Google announced that a new centralized version of gtag.js is on its way to all sites using Google Analytics/Tag Manager
#9 What is Agile Target layering and how can help to maximize GAds performance
AI is changing our ways to manage campaigns, but there still are cases in which good old manual targeting techniques perform the best. ATL explains how to mix them the right way.
#10 How to set a display campaign + latest Microsoft Ads updates
Googry Harwood shared some interesting tips for Audience Network + some other updates
Pmax & SS have now a default channel group in GA4: https://www.linkedin.com/posts/charlesfarina_ga4-is-now-reporting-performance-max-and-activity-6957417574909308928-Mg5V/
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/GRhRSF8ApSo
May the ROI be with you 🙂
ADworld Experience founder