The top 10 international Pay Per Click Industry News from September 22 to October 13, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) Demand Gen Campaigns are out of beta
Google announced officially that they will be rolling out globally the new type of AI driven campaigns very soon
https://blog.google/products/ads-commerce/demand-more-from-social-with-ai-powered-ads/
2) Testing Meta’s Advantage+ targeting
Sean Johnston shares the results of an interesting test of these new audiences
https://searchengineland.com/testing-meta-ai-powered-advantage-targeting-432797
3) Google Display vs Discovery
We shared the results of a test comparing performances of 2 campaigns with standard GDN and Discovery campaigns (under the same settings)
https://www.optmyzr.com/blog/google-display-network-vs-discovery-ads/
4) Google centralized first-party data management tool
Google Ads Data Manager tool launch has been announced officially
https://blog.google/products/ads-commerce/simplifying-the-management-of-your-first-party-data/
5) New options for Facebook reels ads (& not only)
Meta has announced the launch of several new ad options ahead of the holiday season
https://www.socialmediatoday.com/news/meta-announces-new-ad-options-facebook-reels-ahead-the-holiday-push/696185/
6) Microsoft reintroduced the option to disable audience ads (at group level)
Dids Reeve explains the difference among Search Partners and Audience Ads + how to opt-out
https://www.ppcliveuk.com/post/the-difference-between-microsoft-ads-audience-ads-search-partners-and-how-and-why-you-should-opt
7) ProductHero shows interesting statistics on placement distribution in PMax campaigns
Martin Beumer showes that in 242 accounts the large majority were in shopping, only 1% on videos and 12% was on Search, Display & Gmail
https://www.linkedin.com/feed/update/urn:li:activity:7113471073563652097/
8) New FacebookAds features coming inQ4
Bram Van der Hallen recapped all new functions announced by Meta
https://www.linkedin.com/feed/update/urn:li:activity:7113470532074795008/
9) Lowering LinkedinAds bids
Eric Jones (B2linked) shares some interesting tips to lower cpc in Linkedin Ads
https://b2linked.com/blog/get-lower-costs-on-linkedin-ads-with-this-bidding-tip/
10) Linkedin unveils their own fully automated version of ads
The new “Accelerate” campaigns are currently being tested in US
https://searchengineland.com/linkedin-ai-powered-ad-creation-tool-campaign-manager-432849
EXTRA CONTENT
X will show ads served by Google https://searchengineland.com/x-twitter-google-display-network-432724
Microsoft launches (in US) a retail specific audience network https://about.ads.microsoft.com/en-us/blog/post/september-2023/accelerate-revenue-growth-for-online-retail-with-the-microsoft-advertising-network-for-retail
ADworld Experience 2023 videos pre-order with extra 20% discount https://shop.adworldexperience.it/en/negozio/all-2023/
May the ROI be with you! And… more peace for everyone 😉
PS: Please comment if you think I missed something important!
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/_ONba41VxR8
Gianpaolo Lorusso
ADworld Experience founder
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