The top 10 international Pay Per Click Industry News from August 2 to 16, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) Feed-Based Search Ads mini-guide
Andrew Lolk shared a collection of real use cases for search campaigns dynamically pointing to a group of products instead of a single landing page
https://savvyrevenue.com/blog/feed-based-search-ads/
2) New negative audience controls in Meta Ads
Dario Zannoni pointed out list based and business relationship based exclusions being rolled out to Meta Ads
https://www.linkedin.com/feed/update/urn:li:activity:7229432719070433280/
3) Avoid your customers to be stolen by competitors
Thomas Eccel shared an interesting strategy to address customers who are searching for competitors with specific loyalty offers
https://www.linkedin.com/feed/update/urn:li:activity:7226850001820258304/
4) Audience-specific assets coming to GoogleAds
Casey Gill hilighted a new recommendation suggesting to add assets for specific audiences
https://www.linkedin.com/feed/update/urn:li:activity:7230207707327193088/
5) Meta Ads recent updates
Bram Van der Hallen pointed out new conversion value rules, incremental conversions, connection with analytics tools, better cross-publisher conversion tracking
https://www.linkedin.com/feed/update/urn:li:activity:7229743113144029184/
6) TikTok & Amazon partnered to offer a native shopping experience in the App
Not only Amazon Ads are being shown as product recommendations, but the buying process itself has been internalized in the app
https://www.tiktok.com/business/en/blog/amazon-ads-native-checkout
7) Meta Ads benchmark report 2024 by Wordstream
Susie Marino presented the latest report with benchmark data specific for 24 industries
https://www.wordstream.com/blog/facebook-ads-benchmarks-2024
8) All you wanted to know about Linkedin Document Ads
AJ Wilcox recapped all the top best practices for this kind of ads in his latest LIAds show episode
https://b2linked.com/blog/ep143-2/
9) How to track conversions coming from Google after having clicked on a Meta Ad
Jon Loomer & Bram Van der Hallen show 2 different ways of tracking brand lift searches in Google connected to Meta Ads
https://www.jonloomer.com/qvt/custom-event-track-purchases-google-referral/
https://www.linkedin.com/feed/update/urn:li:activity:7229383562456666112/
10) Latest updates by Microsoft Advertising
Brand exclusions in PMax, Ai powered content recommendations, IAS partnership, ad customizers for multimedia ads, LI audience targeting expanded to new countries
https://about.ads.microsoft.com/en/blog/post/august-2024/performance-max-releases-and-other-updates-for-august
EXTRA CONTENTS
Meta & You Tube partnered to target teens? Social Media Today
Google has been ruled to be an illegal search monopoly Search Engine Land
Snapchat streamlines its campaign creation process Social Media Today
Google’s engineers released a collection of server-side Tag Manager open source applications Google
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/bkrKWeDj2XM
Gianpaolo Lorusso
ADworld Experience founder
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