Top Ten Pay Per Click Industry News from August 20 to September 3, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
#1 Google will probably show more queries back in Search Term Reports
Ginny Marvin confirmed that Google is exploring ways to share more data respecting privacy of the search engine users (they say). This is a fantastic piece of news!
#2 Broad match is coming baaack!
I used to be a big fan of broad match before Google killed it in 2018 activating ads foe everything even resembling the keyword. Now a lot of PPC pro confirm that their machine learning is getting better and better on that
#3 How to cope with Responsive Search Ads sunsetting ETA in June 2022
3Q Digital came out with an interesting new approach to continue doing performance tests with RSA when it will not be possible any longer to use Expanded Text Ads
#4 How to manage effectively the new Conversion Value Rules in Google Ads
This new function is coming to our accounts soon. Frederick Vallaeys explains how to use it without harming Google’s automatic conversion optimization
#5 The power of positive (& negative) customer/company lists in Linkedin Ads
AJ Wilcox explains 2 very interesting tips on how to effectively use clients lists (or companies extracted fron mail domains) to target users or avoid them
#6 Optimizing Facebook Ads campaigns using non-prioritized events
What are non prioritized events and when they can be useful to optimize your FB camapigns
#7 Paid Search Association is now offering free membership
The non profit association helping all those involved in paid search with services and information aimed at advancing individuals and organizations is now offering free membership. If I were you I would give it a try 😉
#8 Microsoft opens Audience Networ in 18 new markets in Central/South America & Europe
The display network by Microsoft will sonn be available in Argentina, Austria, Belgium, Brasil, Chile, Colombia, Denmark, Finland, Ireland, Italy, Mexico, Netherlands, Norway, Peru, Spain, Sweden, Switzerland & Venezuela.
#9 Facebook released the first Conversion API server side integration for Google Tag Manager
It is far from being perfect, buu it is a good first step in the semplification direction for FB, which also acknowledges the importance of GTM in the market.
#10 A report from Microsoft hilights all the main turning points of the coming shopping season
Approaching Black Friday / Cyber Monday, a survey merged with search data is giving some new insights on shopping abits for 2021
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/LpkoQXPl9xc
May the ROI be with you 🙂
ADworld Experience founder