The top 10 international Pay Per Click Industry News from June 12 to 19, 2026, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) External conversion data import via Data Manager is coming
Google releases a beta for direct import of external conversions via GAds Data Manager (or its API) instead of third parties tools
https://searchengineland.com/google-ads-launches-beta-for-supplemental-conversion-data-480606 (Anu Adegbola)
2) Meta pushes live stream promotions
Video ads arrive on Instagram + global rollout on Facebook, virtual cards, agreements with live commerce platforms, etc.
https://www.socialmediatoday.com/news/meta-updates-its-livestream-shopping-tools/823223/ (Andrew Hutchinson)
3) Upcoming updates for bidding strategies and agentic Ad Advisor
Smart Bidding Exploration, Promotion Mode, and target optimization update + Ask Ad Manager (GAds AI agent) – Ginny Marvin
https://www.linkedin.com/feed/update/urn:li:activity:7472353301305384960/
https://www.linkedin.com/feed/update/urn:li:activity:7473609958614491136/
4) How much and how often could you change your bidding strategy targets?
Andrew Lolk explains the model he uses and what to expect from the GAds algorithm in response to changes
https://savvyrevenue.com/blog/smart-bidding-changes-framework/
5) How many campaigns should you run simultaneously in MetaAds?
Jon Loomer explains the criteria to follow depending on your available budget and the target audience.
https://www.jonloomer.com/how-many-meta-ads-campaigns/
6) Why more GAds campaigns don’t always mean more effective campaigns
Ameet Khabra reports a case study in which excessive fragmentation severely limited an account’s performance.
https://hopskipmedia.com/why-google-ads-consolidation-outperforms-campaign-expansion/
7) Google Ads will begin automatically defining conversion audience types (while Meta requires advertisers to do so)
Starting in August, automatic audiences will be categorized according to the category of the conversion that triggered them
https://www.linkedin.com/feed/update/urn:li:activity:7473399302183346178/ (GAds – Bia Camargo)
https://www.linkedin.com/posts/bramvanderhallen_metaads-share-7473665312832487424-jXt2/ (Meta – Bram Van der Hallen)
8) Microsoft Advertising releases beta of its MCP server
MSAdv aligns itself with Google in granting access to external AI tools via the Model Context Protocol.4
https://ppcnewsfeed.com/ppc-news/2026-06/microsoft-advertising-mcp-server-expands-open-pilot/ (Hana Kobzova)
9) Starting July 15, DGen campaigns on Discover with VTC will switch to CPM
To prevent campaigns from switching to cost-per-impression, you must opt out before July 15.
https://www.linkedin.com/feed/update/urn:li:activity:7473405912360075265/ (Arpan Banerjee)
https://www.linkedin.com/feed/update/urn:li:activity:7472901010303266816/ (Jordan Fry)
10) LI Job Seniority and “Product Explorer” are coming to MSAds
Navah Hopkins announces company-level targets (not yet in EU) and a new UI for product diagnostics
https://www.linkedin.com/feed/update/urn:li:activity:7473368532144148480/ (seniority)
https://www.linkedin.com/feed/update/urn:li:activity:7472899342962618368/ (Product Explorer)
EXTRA CONTENTS
Be careful in choosing the right moment to activate GoogleAds Advanced protection Program – Thomas Eccel
Claude (Desktop e Cowork) native plugin is back – Ales Sturala & Niels Moltmaker
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/v1w08A3qThk
May the ROI be with you! And… more peace for everyone!
Thaaanks
Gianpaolo Lorusso
ADworld Experience founder
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