Top 10 PPC News from March 14 to 28, 2025

The top 10 international Pay Per Click Industry News from March 14 to 28, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).

 

1) Search terms are finally coming to PMax
It looks like the search terms report for Performance Max campaigns (and the connected function to select queries to block) is being rolled out globally
https://www.seroundtable.com/google-ads-search-terms-report-pmax-terms-39108.html

 

2) Lots of new features for MetaAds (already released and coming soon)
Already here: Email leads, branding settings, purchase reviews. Coming soon: ads in notifications, incremental attribution, email 4 coupon, Ai videos clothes (Bram V.d.Hallen)
https://www.linkedin.com/feed/update/urn:li:activity:7309824773574856704/
https://www.linkedin.com/feed/update/urn:li:activity:7309825590721679360/

 

3) Channel controls rolled out in Demand Gen
Greg Kohler reports that the ability to select active channels for Demand Gen campaigns is now available globally
https://www.linkedin.com/feed/update/urn:li:activity:7308023614593724419

4) It is better to use autofill in Meta Lead Ads
Jon Loomer reminds us that those who are searching for quality of leads rather than numbers could have better results by disabling it
https://www.jonloomer.com/qvt/turn-off-autofill-for-instant-forms/

 

5) New conversion data come to DGen and a new conversion diagnostics section
Hana Kobzova reports the first screenshots of both new things
https://ppcnewsfeed.com/ppc-news/2025-03/demand-gen-conversion-columns-live-in-google-ads/
https://ppcnewsfeed.com/ppc-news/2025-03/performance-diagnostics-tool-helps-advertisers-optimize-google-search-campaigns/

 

6) It is now possible to add links to social profiles in the GMC
Dario Zannoni reports the likely global roll out of the new feature, which was previously limited only to the US market
https://www.linkedin.com/feed/update/urn:li:activity:7309824949500715009/

 

7) Microsoft asks to enable Consent Mode by May 5
Microsoft also requires mandatory CoMo in Europe to continue tracking conversions (Anu Adegbola)
https://searchengineland.com/microsoft-consent-compliance-advertisers-453415

 

8) TikTok pushes in the European market
The shopping features already tested in UK will be released soon in Italy, France and Germany + MMM via API (in US) and confirmation of the importance of the channel
https://www.linkedin.com/feed/update/urn:li:activity:7308024095827193857/ (Enrico Ferretti)
https://ads.tiktok.com/business/en-US/blog/media-mix-modeling-program (TikTok)
https://www.socialmediatoday.com/news/tiktok-expands-shopping-push-europe-france-germany-italy/743767/ (Andrew Hutchinson)

 

9) LinkedinAds enhancements Announced
Including a New Ad Planner, Easier Campaign Duplication, Dynamic UTMs, Marketing Overview (Martha Pavoni)
https://www.linkedin.com/business/marketing/blog/linkedin-ads/new-linkedin-campaign-manager-updates-empowering-marketers-for-greater-success
10) The New List of the 50 Most Influential PPC Experts in the World is Here
PPC Survey has released the list of the 50 Most Influential PPC Experts in the World. Discover who is who in Pay Per Click industry.
https://www.ppcsurvey.com/top-50-most-influential-ppc-experts-2025

 

EXTRA CONTENTS

2025 final report PPC Salary Survey – Duane Brown

Scope 3 & Meta partnership for brand suitability tracking – Meta/Scope3

Mini-guide to Instagram Partnership Ads – Meta (Saravya Garlapati)

Connect ChatGPT with PPC accounts via API – Chris Chambers

 

Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/fhTlteyibvk

 

May the ROI be with you! And… more peace for everyone!

PS: Please comment if you think I missed something important (I’ll consider next week! 🙂 Thank You.

 

Gianpaolo Lorusso
ADworld Experience founder

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