The top 10 international Pay Per Click Industry News from June 5 to 12, 2026, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) DSA sunset is postponed (to February 2027) + transition to AI-Max
Google postpones the final deadline for the switch from Dynamic Search Ads to AI-Max + tips on how to make the switch
https://www.linkedin.com/feed/update/urn:li:activity:7471435824149155841/ (Google announcement – Ginny Marvin)
https://www.linkedin.com/posts/andrewlolk_image-share-7470060873785720832-2Soo/ (testing the switch – Andrew Lolk)
https://smarter-ecommerce.com/blog/en/google-shopping/ai-max-is-coming-to-google-shopping-strategy-testing-checklist/ (testing shopping in AI-Max – Manuel Baudisch)
2) Meta will use tracking pixel data to Customize the feed and AI responses
The Meta algorithm will therefore also be able to use data collected externally from the platform.
https://www.socialmediatoday.com/news/meta-will-use-off-site-activity-to-customize-feed-and-ai-responses/822442/
3) The important differences between broad match and AI-Max
Jyll Saskin Gales summarizes all the key differences to understand when it’s best to use one over the other.
https://www.wordstream.com/blog/ai-max-vs-broad-match
4) How to manage multinational campaigns in MetaAds
Curtis Howland highlights the possibility of using geographic bid modifiers to avoid excessively fragmenting campaigns.
https://www.linkedin.com/feed/update/urn:li:activity:7469683231206899712/
5) New detailed report on invalid clicks
Google has released a new report with more data on invalid activity
https://support.google.com/google-ads/answer/16826168
6) New free tool to push GAds best-selling products in ChatGPT
Floris de Schrijver & Arjan Schoorl have created a tool to inject ChatGPT ad groups from GAds through the dashboard
https://www.linkedin.com/feed/update/urn:li:activity:7470784712798552064/
https://www.linkedin.com/feed/update/urn:li:activity:7469684395843563520/ (2 weeks in AdManager – Ashley Fletcher)
7) Perhaps AI Brief will be the true replacement for keywords
According to Frederick Vallaeys, the AI-Max agentic engine announced at GML26 could spell the end of Keywords
https://searchengineland.com/google-ai-brief-replacement-keywords-479576
8) Meta expands post view ads to Instagram reels
MetaAds is preparing to push another of the many new placements it has been testing for some time on the platform
https://www.socialmediatoday.com/news/instagram-expands-reels-post-view-ads-to-all-advertisers/822317/
9) Updates to the GA4 attribution window and considerations on separating Signals from GAds
You will be able to choose the attribution window that makes the most sense for your business and the need to verify CoMoV2
https://www.linkedin.com/feed/update/urn:li:activity:7472243734810882048/ (attribution window – Thomas (Excel)
https://www.linkedin.com/feed/update/urn:li:activity:7470784039457792000/ (Consent Mode Control – Manuel Lodi)
10) New TikTokAds for Series and New Study
Series can be promoted with a new type of campaign and a new study on Geo Lift has been released in 97 countries.
https://www.linkedin.com/feed/update/urn:li:activity:7469681791835156480/ (Series Promotion – Emirhan Bayutmus)
https://ads.tiktok.com/business/en/blog/circana-scroll-to-shop (Circana Geo Lift Study Data)
New Campaign Guidance for experiments – Hana Kobzova
New priorities for advertisers post GML26 announcements – Ginny Marvin, Julie Bacchini, Anu Adegbola
New study on Snapchat video Ads – Snapchat/Dentsu
Setting a fixed budget for each campaign might not be a good idea – Benjamin Wenner
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/v2aHKu0p88Y
May the ROI be with you! And… more peace for everyone!
Thaaanks
Gianpaolo Lorusso
ADworld Experience founder
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