The top 10 international Pay Per Click Industry News from December 20 to January 3, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) The most important changes released in Meta Ads in 2024
Useful recap by Jon Loomer, to check if you missed something important…
https://www.jonloomer.com/qvt/meta-ads-changes-in-2024/
2) More detailed data at the asset level are coming to PMax
It is now possible to also see the conversion data (but not the cost) broken down by asset (Barry Schwartz)
https://www.seroundtable.com/google-ads-asset-level-conversion-data-pmax-38614.html
3) Be careful when changing the automatic bidding strategy during campaign creation
When you activate smart bidding during campaign creation, you might also switch the keywords to extended match (Navah) Hopkins)
https://www.linkedin.com/feed/update/urn:li:activity:7278371229386838017/
4) You will be able to label MetaAds customer lists
Bram Van der Hallen was among the first to report that it is now possible to mark leads as qualified, unqualified and acquired customers
https://www.linkedin.com/feed/update/urn:li:activity:7278431512407003137/
5) The best Google Ads scripts of 2024
As is now tradition, Nils Rooijmans summarizes the “game changer” scripts released in the last year
https://nilsrooijmans.com/the-best-google-ads-scripts-of-2024/
6) New AI features in the asset gallery
Google has released new automatic image editing features in the asset gallery
https://www.seroundtable.com/google-ads-asset-library-edit-images-ai-38667.html
7) New report summarizing brand campaign results
Google released a unique report summarizing all brand data with deduplicated reach and frequency metrics
https://searchengineland.com/google-ads-rolls-out-brand-report-for-enhanced-advertiser-insights-449931
8) 3 YouTube Ads formats to try in 2025
Cory Henke explains the features of these formats and why they deserve a test
https://searchengineland.com/youtube-ad-formats-reach-engage-viewers-449537
9) Mini-guide to Linkedin document ads
AJ Wilcox has a great video on this often overlooked, but very effective, ad format
https://www.linkedin.com/posts/wilcoxaj_linkedinads-activity-7280606274206015488-vVlB/
10) Ads that point to pages with manual penalties will be disapproved
Since December, it has been impossible to bypass any manual penalties in Google’s organic visibility by opening GAds campaigns
https://support.google.com/adspolicy/answer/15756612
New Paid Search Association Conference on February 12, 2025 – Paid Search Association
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/nyrQns7gKuU
If I missed something important, please comment (I’ll consider it next week)! Thank you.
May the ROI be with you and… more peace for everyone! 🙂
Gianpaolo Lorusso
ADworld Experience founder
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