Top 10 PPC News from November 22 to 29, 2024

The top 10 international Pay Per Click Industry News from November 22 to 29, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).

 

1) The US Department of Justice’s requests to mitigate Google’s monopoly in search
Kirti Rana (Karooya) explains the DOJ’s technical requests to the judge in the Google antitrust case (ruling due by August 2025), which could be disruptive for the PPC sector
https://www.karooya.com/blog/antitrust-ruling-google-key-transparency-measures-for-advertisers-explained/

 

2) How to manage out-of-stock products in Google feeds (the right way)
Ruben Runneboom reminds us how to effectively manage out-of-stock products in Google feeds (paid and organic)
https://www.linkedin.com/feed/update/urn:li:activity:7267476049406435328/

 

3) Mini-guide to loyalty programs for Shopping campaigns
Doreid Haddad recaps the most important best practices for loyalty programs (recently released in Google Merchant Center)
https://www.linkedin.com/feed/update/urn:li:activity:7268215946408808448/
4) New free application to generate AI ads (with Gemini) in Google
Chistoph Scherf (Google) shared a new tool capable of analyzing existing ads and cloning similar ones on a large scale
https://www.linkedin.com/feed/update/urn:li:activity:7267419189164838912/

 

5) PMax for cars arrives in the EU (in beta)
Jochem Timmers (Channable) reports the new European countries where these campaigns are already available in closed beta
https://www.linkedin.com/feed/update/urn:li:activity:7268225839043923968/

 

6) Google shares data on consumer habits swiss
Georgi Zayakov & Adriaan Dekker reshared the results of a survey conducted by Google on consumer habits in Switzerland
https://www.linkedin.com/posts/georgizayakovperformancemarketer_smart-shopper-report-2024-insights-for-activity-7267486494490034178-lu1Y/

 

7) How to best promote your BFCM offers in GAds
Thomas Eccel shared a small, but interesting & comprehensive, recap of all the promotion mechanisms useful during sales peaks
https://www.linkedin.com/feed/update/urn:li:activity:7268216285866455040/

 

8) Latest news in MetaAds & recommended aspect ratios for images and videos
Bram Van der Hallen summarizes the latest news (Ga4 integration, poll ads, IG reels in video views campaigns and page promotion FB)
https://www.linkedin.com/feed/update/urn:li:activity:7268215946408808448/
9) WA messaging extensions in GAds available (in beta) in 32 new markets
Adriaan Dekker shared the list of new countries (mainly EMEA & South America) for which WA extensions will soon be available
https://www.linkedin.com/feed/update/urn:li:activity:7266431850196205568/

 

10) Mini-guide to creating videos that convert
Michael Stelzner re-shared an evergreen guide to creating effective videos in terms of conversions
https://www.socialmediaexaminer.com/how-to-create-persuasive-video-ads-that-convert/

 

 

EXTRA CONTENTS

 

2025 call for speakers published – ADworld Experience

 

Vote for your favorite PPC influencer (among the top 100 there is our founder Gianpaolo Lorusso too) – PPC Survey

 

Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/M0FfGDJblbw

 

If I missed something important, please comment (I’ll consider it next week)! Thank you.
May the ROI be with you and… more peace for everyone! 🙂

Gianpaolo Lorusso
ADworld Experience founder

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