The top 10 international Pay Per Click Industry News from April 19 to 26, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) Google delays Cookie phase out to 2025
Google was forced to further delay Cookie sunset in Chrome Due to UK CMA concerns to the impact of deprecation in the digital marketing industry
https://www.socialmediatoday.com/news/google-delays-cookie-phase-once-again/714097/
2) 2024 Q1 Digital Ads Benchmark Report released
Tinuiti’s report shows an +13% GAds cpc YOY & increasing Video Reels impressions in FB&IG (executive summary by Anu Adgebola)
https://searchengineland.com/report-google-search-cpc-up-13-yoy-ad-spend-growth-slowing-439860
3) Creative testing in MetaAds
Jon Loomer shared some interesting tips on how to approach creative testing in FB/IG
https://www.jonloomer.com/creative-testing-meta-advertising/
4) Here come conversion annotations for product ads
Hana Kobzova shows how to set the new feature using new GMC conversions
https://ppcnewsfeed.com/ppc-news/2024-04/conversion-annotations-for-product-ads/
5) The latest updates in MetaAds
Bram Van der Hallen reports new functions in MAds such as actions tab in campaigns, chart comparisons + other updates
https://www.linkedin.com/feed/update/urn:li:activity:7188929743541411840/
6) Meta Ads catalog items “enhancements”
Dario Zannoni explains why the new features have more Cons than Pros
https://www.linkedin.com/feed/update/urn:li:activity:7189608457946226688/
7) Optimizing for ROAS
Mark van Werven launched an interesting discussion on how to set the best ROAS target
https://www.linkedin.com/feed/update/urn:li:activity:7189555094713995264/
8) Responsive Search Ads best practices
An interesting script by Francesco Greco + some best practices by Kevin Rea
https://www.linkedin.com/feed/update/urn:li:activity:7188878541814382592/
https://searchengineland.com/elevate-responsive-search-ads-439734
9) Negative Keywords mini-guide
Optmyzr launched a nice best practice collection to leverage this key feature in GAds
https://www.optmyzr.com/blog/negative-keywords/
10) Reddit launches Dynamic Product Ads
The new function is available in public beta for English + other 5 languages (thanks to Giorgi Zayakof for alerting on this)
https://www.redditinc.com/blog/expanding-our-shopping-ecosystem-introducing-dynamic-product-ads
EXTRA CONTENTS
Comparing 5 top Consent Management Platforms using Google CMv2 (Jordon Meyer – Granular)
Mastering event planning: ADworld Experience (Roman Mastalir – Eventee)
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/D-tZmOlm3sY
Gianpaolo Lorusso
ADworld Experience founder
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