Day 2 Panel Discussion – Social Advertising
Unknown Speaker 0:13 Thank you, Andrea, coming back. And at this point, I’d like to invite all the other speakers today up for our panel discussion. And so while we,…
Marketing on Amazon 2020 – PSA Member Discount
The Amazon Marketing Report – Discount for PSA Members Amazon is a search engine too, you know! And it is taking market share from the other search engines – overtaking…
Session 1: Topic: The Quintessential PPC Audit List
PSAC20 Day 1 Navah Hopkins Hennessey Digital’s Navah Hopkins describes the perfect PPC audit. About Navah Hopkins: Navah Hopkins is the director of paid media at Hennessey digital. She was…
Session 2: Topic: Strategies to Capture New and Emerging Searches
PSAC20 Day 1 John Lee Session 2: Topic: Strategies to Capture New and Emerging Searches Microsoft’s John Lee shares tips about DSA ads and more. About John Lee John…
Session 3: Topic: MS Data For Covid-19 Changes in Different Verticals
Session 3: Topic: MS Data For Covid-19 Changes in Different Verticals Christi Olson, Head of Evangelism for Search and Advertising at Microsoft and Joe Veverka, Strategy & Analytics Product Innovation SR…
Session 4: Paid Search in Japan and Biggest mistakes Non-Japanese Advertisers Make
PSAC20 Day 1 Motoko Hunt Session 4: Paid Search in Japan and Biggest mistakes Non-Japanese Advertisers Make AJPR’s Motoko Hunt describes PPC advertising mistakes made in the Japanese market. …
Session 3: Reengaging Customers When The Economy Reopens
PSAC20 Day 2 Lisa Maier, CEO DirectiveGroup Session 3: Reengaging Customers When the Economy Reopens DirectiveGroup’s Lisa Maier gives advice on surviving and thriving despite the uncertainty of “pandemic times.”…
Session 2: Search & Social BtoB Ads in a Covid-19 World
PSAC Day 2 Melissa Mackey Session 2: Search and Social BtoB Ads in a Covid-19 World Gyro’s Melissa Mackey shares tips for successful B2B campaigns. Some Key Points “I’m…
Day 2 Session Topic 1: LinkedIn Ads: The B2B Marketer’s Secret Weapon?
Session Topic 1: LinkedIn Ads: The B2B Marketer’s Secret Weapon? B2Linked’s AJ Wilcox shares secrets of advertising success on LinkedIn. Some Key Points “A little bit about me I…
PSAC20 Day 2 Open Q&A
PSAC20 Day 2 Open Q&A Panel Discussion on Social Advertising Speakers: Ginny Marvin, A.J. Wilcox, Melissa Mackey, Lisa Maier, Bill Leake, Andrew Goodman