The top 10 international Pay Per Click Industry News from November 12 to 26, 2021, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
#1 3 cases of pure broad match consistently underperforming phrase & exact
Seer Interactive shared some tests they performed on GoogleAds campaigns showing broad match underperforming other matching types (when you really know what you are doing 🙂
#2 What you should know on the 10 latest & most important Google Ads updates
Kristen McCormick shared a very good recap & how to handle guide for the latest relevant Google Ads updates
#3 How to hold off new & emerging competiotors in Google Ads
Pauline Jakober explains how to handle aggressive competitors in GAds auctions
#4 Facebook Ad targeting ideas for 2022 (& beyond)
Anna Sonnenberg recaps what tends to perform better in Facebook Ads target segmenting after the recent updates
#5 Customer match now widely available among GAds advertisers
Here is the official Google’s guide to the use of the revenant customer match lists
#6 Why pausing your campaigns in supply issues might not be the best thing to do
Every serious advertiser knows that pausing campaigns in Google Ads is a risk. Here is why and how to avoid it (if possible).
#7 Facebook is finally re-introducing some more controls for advertisers in news feed
As announced a long time ago, Facebook seems finally near to reintroduce some macro-topic controls for advertisers that run ads in English
#8 Snapchat launches its multi-format ad placements
Snapchat is making available its own version of reasponsive ads
#9 Product feeds now available in more video campaign types
Product placements will now be possible also in Google Ads awareness & consideration campaign type
#10 Is copy or design that drives your landing page success?
A study by Unbounce reveils that copy is twice more powerfull than design in attracting conversions
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/N-SltG1v5as
May the ROI be with you 🙂
ADworld Experience founder