The top 10 international Pay Per Click Industry News from February 23 to 29, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) New script to see search terms in PMax
YES, you understood correctly, search terms, not categories. Mike Rhodes has churned out a free script that finally extracts individual search terms and not groupings.
https://www.linkedin.com/feed/update/urn:li:activity:7168534906615148547/
2) Google adds a report with search partner rankings in PMax
After various reports on quality problems in GSPs, starting from March 4th the partners on which the ads run will be shown and can be blocked (at account level)
https://checkmyads.org/branded/google-gsp-pmax-transparency/
3) The new specific report for GAds arrives in GA4
Thomas Eccel was among the first to report the new report available in the advertising section of Google Analytics 4
https://www.linkedin.com/feed/update/urn:li:activity:7168294237438947329/
4) New script to see the historical distribution of brand & non-brand queries in PMax
Mike Ryan (SMEG) has published a script that creates a historical graph of PMax spending divided between brand keywords and all others
https://www.linkedin.com/feed/update/urn:li:activity:7168149446357200896/
5) The latest news from Meta Ads
Bram Van der Hallen does his usual timely recap of the new features released in FB/IG Ads
https://www.linkedin.com/feed/update/urn:li:activity:7168960121878880257/
6) Mini-guide to MetaAds campaign objectives
Jon Loomer does a nice recap with an explanation of the various lenses available and when/why to choose one over the other
https://www.jonloomer.com/performance-goals/
7) Consent Mode parameters also in off-line conversions
Neil Andrew reports that offline conversions in GAds will need to be loaded with two new variable fields for COMO2
https://www.linkedin.com/feed/update/urn:li:activity:7168589845450113024/
8) Loyalty program coming (probably) to Merchant Centers
Vivek Gupta reports that a new feature has appeared in some accounts to manage loyalty programs in the GMC (Next)
https://www.linkedin.com/feed/update/urn:li:activity:7168635810165018626/
9) Microsoft channels no longer blockable in PMax
Navah Hopkins reports that some new Outlook channels are no longer blockable in PMax (the list is longer than those of the Audience Network)
https://www.linkedin.com/feed/update/urn:li:activity:7168278683290353664/
10) Google Grants requirements recap
Kelsea Smart shared a nice recap of the minimum KPIs needed to run a Google Grants campaign (Non Profit)
https://granularmarketing.com/navigating-crucial-requirements-in-google-grant-accounts/
EXTRA CONTENTS
What’s New in Channel Groupings in GA4 (Josh Silverbaum) – https://www.linkedin.com/feed/update/urn:li:activity:7169249109701259264/
Paid Social Trends Guide 2024 (Marin) – https://www.marinsoftware.com/blog/the-complete-guide-to-paid-social-2024-trends-and-predictions
Gianpaolo Lorusso
ADworld Experience founder
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