The top 10 international Pay Per Click Industry News from May 12 to 26, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
#1 Meta fined (again) in EU
Meta has been fined with a record breaking €1.2 billlion fine by European Data Protection Board fro transferring users’ data from EU to US
https://www.socialmediatoday.com/news/meta-fined-record-13-billion-violating-eu-rules-data-transfers/650933/
#2 The best Google Marketing live 2023 recaps
Executive summary https://www.wordstream.com/blog/ws/2023/05/23/google-marketing-live
Detailed announcements https://searchengineland.com/google-marketing-live-2023-everything-you-need-to-know-427450
Official post https://blog.google/products/ads-commerce/ai-powered-ads-google-marketing-live/
#3 YouTube Ads targeting best practices
Michel Selzner shares an interesting recap of how to maximize YT campaigns performance
https://www.socialmediaexaminer.com/youtube-ad-targeting-how-to-maximize-your-results/
#4 All FBAds Advantage+ targeting options
Jon Loomer makes some order in ai powered targeting options in Facebook Ads Advantage+ campaigns
https://www.jonloomer.com/advantage-targeting-how-meta-audience-expansion-products-work/
#5 New Meta Lead Ads functionalities
Integrated coupons + other improvements for Facebook Lead Ads
https://www.socialmediatoday.com/news/meta-promotional-lead-generation-tools-facebook/650694/
#6 Linkedin rolled out its Business Manager
Discover with Chris Cesar (Granular) all the most important features of this longly awaited function
https://granularmarketing.com/linkedin-has-finally-rolled-out-a-much-needed-feature-business-manager/
#7 Google Ads benchmark Q1 2023
Wordstream updates its CTR, CPC, CR, CL benchmarks for 24 industries in GAds
https://www.wordstream.com/blog/ws/2023/05/15/google-ads-benchmarks
#8 Linkedin new features you might have missed
Dynamic group budgeting, Quality Score & Dynamic ads
https://clixmarketing.com/important-linkedin-ads-features-you-may-have-missed-part-2/
#9 6 proven TikTok Ads targeting techniques
Jordan Bucknell shares and interesting recap of best practice for effective targeting in the Chinese ad platform
https://www.wordstream.com/blog/ws/2023/05/23/tiktok-ads-targeting
#10 How wbraid & gbraid parameters really work
You probably received a notification oabout them by Google. Here is what you need to know.
https://www.linkedin.com/feed/update/urn:li:activity:7066325800861450240/
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/UDtF2ACNtqg
Gianpaolo Lorusso
ADworld Experience founder
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