The top 10 international Pay Per Click Industry News from September 30 to October 14, 2022, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
#1 The path to GAds keyword (match type) free account is marked
Google is beta testing a new feature to turn on all broad keywords and off all other matching types
https://www.wordstream.com/blog/ws/2022/10/13/future-of-keyword-match-types
#2 GA4 adds form interaction events in enhanced measurement
Two new events were added in Google Analytics 4 to automatically track lead interactions
https://searchengineland.com/ga4-now-has-an-enhanced-measurement-option-for-form-interactions-388424
#3 How you might hurt your account performance with RSA
Responsive Search Ads may improve dramatically the visibility of your account, with 5 important caveats
https://searchengineland.com/5-ways-youre-hurting-account-performance-when-it-comes-to-rsas-388615
#4 TikTok video ads vs IG Reels, YT Shorts & Pinterest Idea
The results of a $3,000 spend test in the 4 major video ads platforms
https://www.creatopy.com/blog/short-form-video-ads-case-study/
#5 Google will discontinue content targeting for video ads in 2023
An alert note in the help section explains how keywords, topics & placements in video campaigns that drive conversions
https://searchengineland.com/google-ads-to-discontinue-content-targeting-for-youtube-conversion-campaigns-in-2023-388683
#6 How to promote reels with FB/IG Ads
Nice post by Jon Loomer explaining how to get the most out of Facebook/instagram reels
https://www.jonloomer.com/promote-facebook-instagram-reels/
#7 Google redesigns GDN content inventory control section
It will be called “Content suitability” center, but it does not appear to be a revolution
https://blog.google/products/ads-commerce/content-suitability-center/
#7 Google Analytics 4 attribution guide
Very nice post explaining GA4 works differently from UA under the hood
https://searchengineland.com/google-analytics-4-attribution-guide-388626
#9 Microsoft October updates
PMax imports, audience network expansion, video ads + other minor updates
https://about.ads.microsoft.com/en-us/blog/post/october-2022/performance-max-import-and-other-product-updates-for-october
#10 How to spy FBAds audiences used by your competitors
Like in Twitter and LinkedIN you can check which audiences your competitors are using to target you
https://www.socialmediaexaminer.com/how-to-target-competitor-audiences-on-facebook/
EXTRA BONUS
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Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/_T073lNGPxs
May the ROI be with you 🙂
Gianpaolo Lorusso
ADworld Experience founder