The top 10 international Pay Per Click Industry News from June 7 to 15, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) GA4 will report more conversions from Paid Search
Google has announced that the GA4 attribution model will be changed in the next 15 days to better represent the contribution of search campaigns
https://www.seroundtable.com/google-ga4-attribution-update-paid-37562.html
2) New study on the impact of pausing low activity keywords
A new study from Optmyzr reveals that the direct impact of pausing keywords that have had no impressions in 13 months is quite limited
https://www.optmyzr.com/blog/google-pausing-low-activity-keywords-study
3) Why video remarketing in Meta rarely works
Jon Loomer explains why using the audiences of those who view a video often doesn’t work (and Thomas Eccel highlights that IG is testing non-skippable video ads)
https://www.jonloomer.com/qvt/video-view-remarketing-is-mostly-worthless/
https://www.linkedin.com/feed/update/urn:li:share:7204130524116717568/
4) Video impressions are now in the conversion paths report
Jordan Fry was one of the first to notice that video ad views are now reflected in the conversion paths report in GAds
https://www.linkedin.com/feed/update/urn:li:share:7206319163768745984/
5) What’s new for ads and custom events in MetaAds
Bram Van der Hallen reports some innovations in the ad creation process and in the tracking of personalized events
https://www.linkedin.com/feed/update/urn:li:share:7206933273258639360/
https://www.linkedin.com/feed/update/urn:li:share:7205841522104090625/
https://www.linkedin.com/feed/update/urn:li:share:7206178379484594176/
6) Nice case study for lead generation with GAds
Bob Meijer, Miles McNair & Niklas Buschner published a scaling case related to campaign consolidation and off-line conversion tracking
https://www.ppcmastery.com/blog/tpe-97-lead-gen-case-study-28k-mo-553k-mo-in-1-5-years-20x
7) Beware of SEM agencies that do not specify whose account is used for the campaigns
Julie Bacchini highlights a key point to pay close attention to when signing a contract with an agency that will manage our campaigns
https://www.linkedin.com/feed/update/urn:li:share:7206629395183079425/
8) GoogleTV is now part of the Google advertising network
Google has officially introduced GoogleTV as the latest addition to their in-stream video inventory
https://blog.google/products/ads-commerce/meet-the-google-tv-network/
9) Now it is possible to include Google ads in newsletters too
Armando Roggio noticed that documentation for programmatic email ads has been published in Google Ad Manager
https://www.practicalecommerce.com/google-ad-manager-launches-programmatic-email-ads
10) Pinterest launches new AI tools for advertisers
Some new features are arriving for ads, automatic Performance+ campaigns and brand safety
https://newsroom.pinterest.com/it/news/introducing-new-ai-tools-for-creative-and-performance/
EXTRA CONTENTS
Mini-guide to inclusive prompting – Microsoft
May the ROI be with you! And… more peace for everyone
PS: Please comment if you think I missed something important (I’ll consider it next week)!
Gianpaolo Lorusso
ADworld Experience founder
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