The top 10 international Pay Per Click Industry News from May 24 to 31, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) PayPal announces that they will launch their own advertising platform
The release times for PayPal Ads have not yet been announced, but this move could revolutionize the online retail world
https://newsroom.paypal-corp.com/2024-05-28-PayPal-Announces-New-Leaders-to-Build-New-Advertising-Platform-and-Accelerate-Consumer-Product-Innovation
2) Is Temu really that aggressive lately?
A video by Mike Ryan explains that in reality, contrary to the news circulating online, the budget spent on online advertising is decreasing
https://www.linkedin.com/feed/update/urn:li:ugcPost:7196805537865306114/
3) Google refunds almost £180,000 to an English advertiser
Ogie Hollywood shared a very interesting case in which he managed to get a super refund after proving a malfunction of the platform
https://www.linkedin.com/feed/update/urn:li:share:7202209458272231424/
4) Pay attention to the CPM in MetaAds + reduction of learning times
Jon Loomer highlights why CPM should be considered a secondary KPI & reports some changes that bode well for reducing the learning phase
https://www.jonloomer.com/meta-ads-performance-cpm/
https://www.jonloomer.com/qvt/is-the-learning-phase-changing/
5) GAds experiments in progress without an end date will have one set automatically
Starting June 1, all experiments without an end date will automatically be set to end on August 23, 2024 (Saquibuddin Fasih Syed + others)
https://www.linkedin.com/posts/saquib-stewart_post57-googleads-ppc-activity-7201138604423659523-fpeO/
6) More stringent privacy rules are arriving in the USA too
Navah Hopkins is among the first to report Google’s warning that there will likely be fluctuations in reporting and audiences for active campaigns in various states
https://www.linkedin.com/posts/navahhopkins_if-you-have-us-advertisers-you-likely-just-activity-7202080683840716800-CJ4g/
7) The recent problems at the Privacy Sandbox raise questions
Garret Sloane (AdAge) wonders if a solution that will put post-cookie tracking in Google’s hands is really the best possible answer
https://adage.com/article/digital-marketing-ad-tech-news/google-post-cookie-ad-tech-glitch-raises-questions-about-privacy-sandbox/2562521
8) Geographic microtargeting in Meta Ads
Dario Zannoni highlights the option of including an entire country or just its main cities (interesting setting from an ecommerce point of view)
https://www.linkedin.com/feed/update/urn:li:share:7202248772557414401/
9) Microsoft is about to release the import of conversions from GAds
Marc Cornelius reports the full text of a message from Microsoft warning that the feature should be released within a couple of weeks
https://www.linkedin.com/feed/update/urn:li:share:7202255766857072640/
10) The space for programmatic advertising is shrinking
Kimeko McCoy (Digiday) reports that many platforms are experiencing budget cuts due to new AI tools and the looming cookieless era (via Swipeinsight)
https://digiday.com/marketing/shrinking-budgets-leaves-programmatic-marketers-with-a-raw-deal/
EXTRA CONTENTS
“Automatic” products will arrive in MC starting from June 22 – Georgi Zayakov
Advanced product bucketing for PMax (free webinar on June 12) – Ruben Runneboom
ADworld Experience 2024 Program & Speakers vers. 2
May the ROI be with you! And… more peace for everyone 😉
PS: Please comment if you think I missed something important (I’ll consider it next week)!
Gianpaolo Lorusso
ADworld Experience founder
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