Preparing a 2024 Google Ads Strategy

Nov 30, 2023 / Sponsored By: JumpFly, Klever Programmatic

Welcome to The Paid Search Association

If you’re working in the paid search industry or you are interested in opportunities in the paid search industry, the Paid Search Association is for you. We promise to work hard to be your constant ally, advocate, and adviser to help you grow and advance in the paid search industry.

We offer a variety of resources, hold events, and continuously share the latest and greatest in terms of strategies, innovations, and everything in between for our members. We also have an active newsletter as well as a Slack community.

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PPC experts helping someone new to the space

Members Wanted

Just one lesson, one contact, one experience could catapult your career. Receive access to other paid search professionals, experts and a constant stream of information that matters to search marketers like you.

Pioneers Needed

The Paid Search Association offers a rare opportunity to contribute to the paid search community and gain experience for professionals in their early careers.


The Paid Search Association is a non profit organization which relies on donations and sponsorships in order to maintain operations. Here you will find a list of companies who truly care about paid search, the advancement of the industry and the exchanging of knowledge

“The total search advertising market amounts to
100.5 billion in 2018 – an 11% year-over year increase.”
— Global Ad Trends Report by WARC



Get Ready for 2024 with Performance Max + Smart Bidding + Demand Gen

Join Menachem Ani as he leads an informative webinar on preparing a 2024 Google Ads strategy that’s ready to take advantage of everything the platform has to offer!


  • What has changed in Google Ads & PPC management in 2023
  • Why the combination of human expertise and machine intelligence is the optimal way forward
  • Best practices & recommendations to implement/optimize PMax, Demand Gen and Smart Bidding

Date & Time: 11/30/2023 @ 12:00pm EST