Topics Vary Monthly!

About the PSA Webinar Series

Each month, the PSA presents a one-hour virtual webinar for advanced PPC managers. Sessions and speakers are chosen by the PSA Board of Directors, several of which will give the webinar presentations.

Topics will include:

  • News and predictions from the platforms (like Google, Microsoft and Facebook) delivered by platform employees
  • Best practices for achieving success with specific tips like Search, Social and Display advertising
  • Techniques for PPC Forensics – analyzing data to spot problems and opportunities for improvement
  • Best practices for using Smart Bidding features (hint: some of them just don’t work)
  • The list is endless!