Top 10 PPC News from April 4 to 11, 2025

The top 10 international Pay Per Click Industry News from April 4 to 11, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).

 

1) Discover comes to Google desktop homepage
Top story cards and ads are coming to Google desktop homepage (as well as Android devices) – John Shehata
https://www.linkedin.com/feed/update/urn:li:activity:7315986505020190722/

 

2) A bunch of new small features launched in MetaAds
New frequency cap control, work emails in forms, AI comment summaries, text tone and style in branding, and dynamic landing pages
https://www.linkedin.com/feed/update/urn:li:activity:7316139060081664004/ (Nazarii Stefanyshyn)
https://www.linkedin.com/feed/update/urn:li:activity:7315986002227949568/ & https://www.linkedin.com/feed/update/urn:li:activity:7315986666500820992/ (Dario Zannoni)
https://www.linkedin.com/feed/update/urn:li:activity:7315986816619180033/ & https://www.linkedin.com/feed/update/urn:li:activity:7316119709316247552/ (B VdHallen)

 

3) New YT interactions goals in Google Ads Demand Gen
Mihai-Adrian Ciurea reports that it is now possible to use Video Action campaign objectives in Demand Gen
https://www.linkedin.com/feed/update/urn:li:activity:7316136699841994753/

 

4) Microsoft releases Copilot Search (AI powered) worldwide
Copilot search (the equivalent of Google’s AI overviews) is now available globally in Bing
https://blogs.bing.com/search/April-2025/Introducing-Copilot-Search-in-Bing

 

5) Why is it important to create different feeds for organic and paid shopping
Ruben Runneboom explains why it is very useful (and simple) to differentiate the feeds
https://www.linkedin.com/feed/update/urn:li:activity:7316357822160551936/

 

6) Nice tool to speed up the writing of (well-made) ads automatically (SPONSOR)
Ed Leake and Kudakwashe Chinhara explain how a tool based on the 23 basic principles of copywriting created by Ed works (now on offer at 5$)
https://www.linkedin.com/feed/update/urn:li:activity:7316107820154671104/

 

7) Brand inclusion and exclusion in Google Ads
Christine Zirnheld shared a nice guide to this rather neglected feature (currently only active in search campaigns and PMax for exclusion)
https://cypressnorth.com/paid-search-marketing/google-ads-brand-lists-how-to-use-brand-inclusions-exclusions-in-search-pmax/

 

8) Mini-guide on GA4 integration with Meta Event Manager
Jon Loomer explains in details all the key steps to effectively integrate Google Analytics 4 with Meta
https://www.jonloomer.com/ga4-partner-integration-with-meta-events-manager-setup-guide/

 

9) One of the most popular PMax monitoring scripts in the world has been updated
Jack Felstead has announced the release of version 5 of his famous (free) script
https://www.linkedin.com/feed/update/urn:li:activity:7316359490960826368/

10) Meta convicted for abuse of dominant position in Germany
Thomas Hoppner reports that Meta was convicted for immediate automatic blocks without warning and explanation (there is a judge in Berlin… 😉
https://www.linkedin.com/feed/update/urn:li:activity:7316106433496768512/

 

EXTRA CONTENTS

Free Webinar on GAds Scripts with some of the world’s top scripting experts (April 29, 2025) – Gabriele Benedetti (WMF)
Product feed specs updates for GMC – Google

Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/eRYbK_hZg5Q

 

May the ROI be with you! And… more peace for everyone!

PS: Please comment if you think I missed something important (I’ll consider next week! 🙂 Thank You.

 

 

Gianpaolo Lorusso
ADworld Experience founder

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