Key Performance Indicators (KPIs)

Have you ever looked at your performance campaigns and not have a clue whether they’re working or not? If your answer is yes then there is a good chance that you haven’t properly defined key performance indicators. Setting measurable KPIs before, yes before, running any marketing campaign is essential in understanding how your campaigns are…

Why I Love Paid Search

Why Brett Loves Paid Search

Paid Search Association member Brett Bodofsky is a digital marketer who specializes in paid search at Hero Digital based in Philadelphia. Brett says he has an addiction to studying marketing topics online and at the University of Delaware. Because of the strength of his response a panel of judges unanimously selected Brett as the winner…