Digital Marketing in a Vuca World

Digital Marketing in a Vuca World by Paid Search Association Board Member Anders Hjorth investigates trends in digital marketing, challenges to come and suggests directions digital marketing teams can choose to overcome those challenges. “As children we looked for comfort and stability in our environment; as teenagers we looked for challenge and change. As entrepreneurs and…

Call for Volunteers

The mission of the Paid Search Association is to serve the search-advertising field by drawing on a diverse and expert community of paid search marketers to create programs, services and information products that advance the industry. To reach this goal, we need you! We are currently seeking volunteers to work with our team of international…

Key Performance Indicators (KPIs)

Have you ever looked at your performance campaigns and not have a clue whether they’re working or not? If your answer is yes then there is a good chance that you haven’t properly defined key performance indicators. Setting measurable KPIs before, yes before, running any marketing campaign is essential in understanding how your campaigns are…