The top 10 international Pay Per Click Industry News from January 13 to February 3, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
#1 GDN targeting is going “broad”
Starting from March 2023 each content targeting setting in Display Network will start working in parallel with the others instead of cross-matching with the others (except for audiences, devices and location)
https://twitter.com/adsliaison/status/1621235234640470020 (Ginny Marvin’s clarification)
#2 Account level negative keywords are (finally) available in GoogleAds
Without asking to a Google Rep + they will work also for Performance Max campaigns.
#3 Google Optimize will be retired on September 30, 2023
Very bad news for all PPC & CRO professionals. I would have payed for it, if I could.
#4 7 frequent errors to avoid in GoogleAds Performance Max campaigns
Menachem Ani shares some interesting and frequent “worst practices” he have seen advertisers doing in Performance Max campaigns
#5 GoogleAds rolling out new Performance Max experiments
By now a really poor instrument designed to underline better performances over other campaigns. Let’s hope Google will turn it in something really useful to optimize PMax themselves.
#6 How to structure your effective & scalable Facebook Ads campaigns
Andrea Vahl shares some interesting insights on FBAds structuring best practices.
#7 Facebook Ads will have new Ai designed ads?
Meta has signed a new deal with Shutterstock for contents to be used in automated Ai driven tools
#8 How to set the right budget for your Linkedin Ads
The short answer is: by testing with a test budget. But how much is it to do it properly?
#9 6 tips for effective bid managemnt
Michelle Morgan shares some nice insights to move among all more or less automated bidding strategies currently available in GAds.
#10 Which attribution model is the best for your campaigns?
Martin Jones (Hallam) does an excellent review of all the use cases of the different models.
Twitter launched a search based ad targeting option https://searchengineland.com/twitter-has-launched-a-search-keyword-ads-beta-test-to-all-advertisers-392243
Paid Search Associacion Conference on 2/22 (free but with limited places) http://paidsearch.org/psac23/
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/IdgWzRSaJQ0
May the ROI be with you, …and please comment if you think I missed something important! 🙂
ADworld Experience founder