The top 10 international Pay Per Click Industry News from July 19 to 26, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) Google Chrome will not automatically stop supporting third-party cookies
Instead, users will be asked to choose whether or not to use them (which will make the online tracking landscape even more complex) – Filippo Trocca
https://www.linkedin.com/feed/update/urn:li:activity:7222573531086147586/
2) Meta will have to face a new multi-million euro fine in the EU
Yet another fine is coming for abuse of dominant position due to the integration of the Marketplace in Facebook
https://www.reuters.com/technology/meta-be-hit-with-first-eu-antitrust-fine-linking-marketplace-facebook-sources-2024-07-25/
3) Product images in the GMC feed will be editable by AI
Google has announced the integration of the AI Image Editor in product feeds (where images could be improved automatically) – Dario Zannoni
https://www.linkedin.com/feed/update/urn:li:share:7222193752373706753/
4) Meta expands AI Chatbot to more languages (including Italian)
The Meta-branded chatbot now also speaks Italian, French, German, Hindi, Portuguese and Spanish.
https://www.socialmediatoday.com/news/meta-expands-ai-chatbot-more-regions-adds-new-functionality/722194/
5) New script to simulate the evolution of the break-even point of campaigns
Mike Rhodes has created a script that allows you to predict the evolution of the break-even point of online campaigns
https://www.linkedin.com/feed/update/urn:li:share:7222366797570695168/
6) Is “pure” remarketing still useful in MetaAds?
Jon Loomer reflects on the evolution of automatic targeting (which automatically incorporates remarketing)
https://www.linkedin.com/feed/update/urn:li:ugcPost:7219482475822034944/
7) Google tries again to insert ads in AI overviews
Google announced that it will soon start testing ad insertion in AI-generated summaries (again)
https://www.seroundtable.com/google-to-test-ads-in-ai-overviews-37787.html
8) LinkedinAds predictive audiences look promising
AJ Wilcox shared data that shows predictive audiences work well, if targeted well by blocking out less profili
https://www.linkedin.com/feed/update/urn:li:share:7221290134904655874/
9) Market analysis via TikTok
Simone Dassereto shared a series of useful tools to understand in detail the dominant trends in your market
https://www.linkedin.com/feed/update/urn:li:ugcPost:7221406989573087235/
10) Google’s Top Quality Score badges rolling out to more countries
Now they are available in US, CAN, AU, NZ (& coming to IN and JP) – Thomas Eccel
https://www.linkedin.com/feed/update/urn:li:share:7218889250052726787/
EXTRA CONTENTS
Social Media Benchmarks Q2 2024 (Hootsuite)
Gianpaolo Lorusso
ADworld Experience founder
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