Anu Adegbola was unanimously elected President of the Paid Search Association by the organization’s Board of Directors and now leads the organization, which is focused on information and education for the paid search industry.
Adegbola has spent the past 12+ years delivering digital marketing campaigns by building strategies, maximizing ROI, automating repetitive processes, and bringing efficiency from every part of marketing departments through inspiring leadership both on the agency and client-side. She is currently a Paid Search Account Director at Marin Software and Podcast Host of the #PPCCHAT Roundup.
Adegbola’s election followed the recent retirement of David Szetela, who led the organization for more than three years. Szetela will continue to serve as Advisor to the President.
“I am excited to lead the PSA in its mission to serve the search advertising field by drawing on a diverse and expert community of paid search marketers to create programs, services and information hubs that advance the industry” Adegbola said. “I will be working with PSA Leaders on many areas of focus, including- defining the benefits of the membership programs and ensuring each level is getting a high return on their investment, launching a sustainable mentorship program, building partnerships with other digital marketing companies and organizations and producing consistently high quality written and video content”