The Global Biddable Media Awards recognises and rewards the expertise, talent and achievements of the Biddable Media industry around the world, no matter where you are located. Businesses from any country or…
By Margaret Kashuba For most PPC specialists, reporting is not their favorite part of their work. However, you have to build the necessary reports to align your activities with those…
PSAC20 Day 1 Navah Hopkins Hennessey Digital’s Navah Hopkins describes the perfect PPC audit. About Navah Hopkins: Navah Hopkins is the director of paid media at Hennessey digital. She was…
PSAC20 Day 1 John Lee Session 2: Topic: Strategies to Capture New and Emerging Searches Microsoft’s John Lee shares tips about DSA ads and more. About John Lee John…
Session 3: Topic: MS Data For Covid-19 Changes in Different Verticals Christi Olson, Head of Evangelism for Search and Advertising at Microsoft and Joe Veverka, Strategy & Analytics Product Innovation SR…
PSAC20 Day 1 Motoko Hunt Session 4: Paid Search in Japan and Biggest mistakes Non-Japanese Advertisers Make AJPR’s Motoko Hunt describes PPC advertising mistakes made in the Japanese market. …
PSAC20 Day 2 Bill Leake Session 4: Strategies and Meta-Tactics to Rapidly 2x (or more) the Performance of Your Paid Digital Media Apogee Results’ Bill Leake shares PPC success details.…
PSAC20 Day 2 Lisa Maier, CEO DirectiveGroup Session 3: Reengaging Customers When the Economy Reopens DirectiveGroup’s Lisa Maier gives advice on surviving and thriving despite the uncertainty of “pandemic times.”…
PSAC Day 2 Melissa Mackey Session 2: Search and Social BtoB Ads in a Covid-19 World Gyro’s Melissa Mackey shares tips for successful B2B campaigns. Some Key Points “I’m…
Session Topic 1: LinkedIn Ads: The B2B Marketer’s Secret Weapon? B2Linked’s AJ Wilcox shares secrets of advertising success on LinkedIn. Some Key Points “A little bit about me I…