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Bodofsky, Brett

PSAC20 Day 2 Open Q&A

PSAC20By Bodofsky, BrettJune 12, 2020Leave a comment

PSAC20 Day 2 Open Q&A Panel Discussion on Social Advertising Speakers: Ginny Marvin, A.J. Wilcox, Melissa Mackey, Lisa Maier, Bill Leake, Andrew Goodman

Session 1: Topic: Automation In A Time of Crisis

PSAC20By Bodofsky, BrettJune 12, 2020Leave a comment

PSAC20 Day 3 Aaron Levy Session 1: Topic: Automation In A Time of Crisis Tinuiti’s Aaron Levy shares his views on PPC automation.

Session 3: Automation in the New Normal World

PSAC20By Bodofsky, BrettJune 12, 2020Leave a comment

PSAC20 Day 3 Frederick Vallaeys Session 3: Automation in the New Normal World Optmyzr’s Fred Vallaeys discusses ways that humans need to augment automation. Cavern tankar, konstgjorda regn dammar Fortsätta…

Session 4: Optimizing DSA Page Feeds and Audiences

PSAC20By Bodofsky, BrettJune 12, 2020Leave a comment

PSAC20 Day 3 Purna Virji Session 4: Optimizing DSA Page Feeds and Audiences Microsoft’s Purna Virji shares deep secrets of DSA campaigns including information about a new Microsoft Ads Closed…

Paid Search Association Conference Set For Zoom, May 12 – 14, 2020

PSA BlogBy Bodofsky, BrettApril 27, 2020Leave a comment

the Paid Search Association Conference 2020, will be held via Zoom from 11:00 am to 1:30 pm EST / 3 pm to 5:30 pm GMT on May 12, 13 and…

Microsoft Advertising Now Platinum Sponsor of the Paid Search Association

PSA BlogBy Bodofsky, BrettApril 13, 2020Leave a comment

Microsoft Advertising has become the first Platinum Sponsor of the Paid Search Association. As part of the sponsorship, Microsoft Advertising employees can participate as members of the Paid Search Association.…

Why I love Paid Search Contest

PSA BlogBy Bodofsky, BrettFebruary 14, 2020Leave a comment

Tell us why you love paid search for a chance to win a free registration to Hero Conf Austin, April 8 -9, 2020. Enter starting Valentine’s Day, February 14, and…

Key Performance Indicators (KPIs)

PSAC20By Bodofsky, BrettJanuary 29, 2020Leave a comment

Have you ever looked at your performance campaigns and not have a clue whether they’re working or not? If your answer is yes then there is a good chance that…

Paid Search Association

Paid Search Association Launches Daily PPC Email and Adds New Board Members

PSA BlogBy Bodofsky, BrettJanuary 27, 2020Leave a comment

The Paid Search Association, the first association dedicated to the paid search industry, launched a daily email newsletter and added eight leading paid search experts to its Board of Directors.…

Digital Marketing in a Vuca World

PSAC20By Bodofsky, BrettJanuary 23, 2020Leave a comment

Digital Marketing in a Vuca World by Paid Search Association Board Member Anders Hjorth investigates trends in digital marketing, challenges to come and suggests directions digital marketing teams can choose to…

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