Why I love Paid Search Contest
Tell us why you love paid search for a chance to win a free registration to Hero Conf Austin, April 8 -9, 2020. Enter starting Valentine’s Day, February 14, and…
Paid Search Association Launches Daily PPC Email and Adds New Board Members
The Paid Search Association, the first association dedicated to the paid search industry, launched a daily email newsletter and added eight leading paid search experts to its Board of Directors.…
PPC Chat Gets New Website and Logo
PPCChat Primary Host Julie Friedman Bacchini (@NeptuneMoon) recently announced that PPCChat the weekly conversation on Paid Search that’s held every Tuesday at noon using the #ppcchat hashtag now has a…
7 Things Learned at Google Marketing Live
Google Marketing Live 2019 brought together more than 5,000 paid search marketers from more than 70 countries. Attendees heard top Google leaders make a series of important new product announcements.…
Why Paid Search Needs to Foster Diversity, Inclusion and Belonging
Educated paid search marketers should know that building a diverse and inclusive workforce is the right thing to do. Our agencies, companies, and vendors should look like the customers and…
7 Lessons Learned From The Early Days of Search
Before search marketing became a 40.6 billion dollar industry it was just another online advertising tactic that sounded cool and needed to be tested. The first paid search engine was GoTo.com started…